OLIVIA GARDEN Comb ST4. | Carbon/Ion

Olivia Garden is an internationally recognized professional hair tools brand that began as a family business in Liège, Belgium, in 1967. Founded by Jean and Micheline Rennette, the company first entered the beauty market with high-quality synthetic wigs and hairpieces before expanding into professional salon tools. Over the decades, Olivia Garden developed from a local entrepreneurial venture into a global brand used by hairdressers in salons worldwide and even backstage at major shows and events.

What defines Olivia Garden most clearly is its close relationship with hairdressers. The brand consistently presents itself as being on the side of professionals, building products around the practical realities of salon life. Rather than focusing only on trends, Olivia Garden emphasizes tools that solve everyday problems, improve the styling experience, and support artistic growth. This orientation has allowed the brand to remain relevant to a wide range of users, from students and newly qualified stylists to highly experienced professionals looking for precision, comfort, and reliable results.

Its portfolio includes professional hairbrushes, scissors, accessories, and specialized collections. The brand is especially well known for its brushes, which have played a major role in its identity and market presence. Over time, Olivia Garden introduced technologies and formats that helped shape the professional brush category, including ceramic and ionic solutions, bamboo-based lines, and later hero products such as the Fingerbrush. The company also expanded into scissors, aiming to offer hairdressers high-performing tools for daily use at an accessible professional level.

Innovation is a recurring theme throughout the company’s history. The official brand story highlights milestones such as an early eco-friendly liquid line, a genuinely silent blow-dryer, patented perm curlers, and later game-changing brush technologies that received industry recognition. This legacy supports Olivia Garden’s current image as a brand that combines design, function, and technical thinking. The goal is not innovation for its own sake, but innovation that gives stylists more control, efficiency, and creative freedom behind the chair.

At the same time, Olivia Garden has worked to build a modern brand culture around inspiration and community. Its website highlights ambassadors, events, social channels, and limited editions, showing that the company wants to be seen not only as a supplier of tools, but also as an active participant in the creative world of hairdressing. This balance between professional utility and visual inspiration helps the brand connect with stylists who care about both performance and personal expression.

A major part of Olivia Garden’s current identity is its stated purpose: “Make Hairdressing Be Forever.” The brand says it works to make hairdressers protagonists on a healthy planet, which signals a broader ambition beyond selling salon products. That message is reinforced by its sustainability and social responsibility reports, its communication around responsible growth, and its collaboration on social initiatives such as breast cancer awareness campaigns mentioned on the official site.

This values-driven positioning is further strengthened by Olivia Garden’s status as a Certified B Corp. According to the company, this reflects high standards of social and environmental performance, transparency, and accountability, and marks its participation in a global movement using business as a force for good. For Olivia Garden, B Corp certification is framed as both proof of existing values and a commitment to keep improving across the business.

Today, Olivia Garden stands for professional trust, user-focused innovation, and a strong emotional connection to the craft of hairdressing. With a legacy that stretches from Belgium to the global salon industry, the brand continues to position itself as a reliable creative partner for hairdressers who want tools that perform well, feel intuitive, and align with a more responsible future for beauty.