Schwarzkopf tbh – true beautiful honest permanent hair colour 9-49 C, 60 ml

Schwarzkopf Professional tbh – true beautiful honest 9-49 C is a permanent colour cream in a 60 ml pack for soft, powdery colour with several harmonious tones. It enhances natural light and dark tones, while grape seed, argan and macadamia oils give the hair shine and pleasant softness. C stands for Cool — the cool tonal direction.

Uses and benefits

Natural-looking colour comes from the interplay of lighter and darker nuances. The multidimensional colour formula enhances these differences and gives hair a delicate, powdery tonal character.

Permanent hair colour and key features

• Enhances natural lighter and darker hair tones.
• Powdery tonal character with subtle colour nuances.
• Permanent colour cream for salon colouring.
• A palette of natural, cool and warm tonal directions.

Formula and how it works

The Natural, Cool and Warm palette directions help select a natural, cool or warm character. The colour cream preserves the importance of natural lighter and darker tones, adding shine and subtle colour nuances. Select the shade and colour formula according to the starting base and grey percentage.

How to use

Application instructions for this variant

• For classic colouring with 9-49 C, mix the colour cream at 1:1 with IGORA ROYAL Oil Developer 3%, 6% or 9%, choosing the strength to suit the service.
• Wear gloves and apply the mixture to the chosen areas of dry, unwashed hair; classic colouring development time is 30–45 minutes.
• At the end of development, add a little warm water and gently emulsify. Rinse thoroughly until the water runs clear, then shampoo with a colour-retaining product and apply Hair Sealer.
• For gloss or refreshing services with Tone Softener, use the formula specified for that service rather than the classic colouring mixture.

Additional application guidance

Apply to dry hair. Prepare the mixture with the specified activator according to the particular tbh shade instructions, also considering the grey percentage. The stylist adapts development time and application technique.

For professional use only. Follow the instructions and safety precautions on the packaging.

Related products

• IGORA ROYAL Oil Developer — for classic tbh colouring at the strength specified in the instructions.
• tbh Tone Softener — to reduce tbh colour intensity in suitable refreshing or gloss services.

Technical information

• Brand: Schwarzkopf Professional
• Range: tbh – true beautiful honest
• Product type: permanent hair colour
• Shade / variant: 9-49 C
• Pack size: 60 ml
• EAN / GTIN: 4045787889604

Product story

tbh – true beautiful honest enhances the hair's natural lighter and darker tones. The aim is colour that complements personal style while retaining a lively, multidimensional appearance. The my hair but better approach connects professional colouring with a natural feel rather than a flat, uniform colour.

Soft, powdery tones with subtle colour nuances define the range. Natural, cool and warm tonal directions let the stylist choose a character that suits the starting colour and the client's vision. The creamy permanent hair colour is designed for salon use and individually tailored application.

The colour story centres on nuances: light, depth and their relationship within the hair. Natural shine complements the selected shade, while multidimensional colouring preserves the importance of natural variation. Each shade is part of a palette that helps the stylist create a personal result while respecting the initial condition of the client's hair.

Frequently asked questions

What is this product designed for?

Natural-looking colour comes from the interplay of lighter and darker nuances. The multidimensional colour formula enhances these differences and gives hair a delicate, powdery tonal character.

What is the pack size of this variant?

This variant comes in a 60 ml pack.

Which products should be used with it?

IGORA ROYAL Oil Developer — for classic tbh colouring at the strength specified in the instructions.