KEUNE Care white pump for a 1 l bottle, for dispensing Care products

About Keune

Keune Haircosmetics is an independent, family-owned professional hair brand from the Netherlands. Its story began in Amsterdam in 1922, when Jan Keune and his life and business partner Cornelia began developing products for hair professionals. The professional hairdressing industry remains central to the brand's identity today.

Concept development, formulation, testing and production take place at Keune's headquarters in Soest, the Netherlands. The portfolio covers a broad range of professional hair products, from everyday care to styling and professional colour.

What is Keune known for?

Keune combines more than a century of professional hairdressing heritage with in-house product development and manufacturing. Its main collections include Keune Care, Keune Style, Keune Color, So Pure and 1922 by J.M. Keune.

Keune Care provides products for different hair and scalp needs, including dry, damaged, colour-treated, lightened, curly and fine hair. Shampoos, conditioners, masks and specialist treatments can be combined as part of a tailored haircare routine.

Keune Style focuses on preparation, texture, smoothness, volume and hold. The wider category of professional hair styling products includes sprays, creams, gels, waxes, pastes and other formats for different finishes and levels of hold.

Keune products

Keune Care and Keune Style

Keune Care includes shampoos, conditioners, masks and targeted treatments for different hair needs. Keune Style complements these routines with professional products developed for texture, volume, shine, control and finishing.

Keune Color, So Pure and 1922 by J.M. Keune

Keune Color is the brand's professional colouring portfolio. Customers and professionals looking for this type of product can also explore the broader category of professional permanent hair colours.

So Pure is a distinct Keune collection featuring vegan formulas and a refillable packaging system. 1922 by J.M. Keune focuses on men's grooming and includes haircare, hairstyling and beard-care products.

Who are Keune products suitable for?

Keune is particularly relevant to professional hairdressers and colourists. Its broad portfolio also covers a variety of haircare and styling needs, including dry, damaged, coloured, lightened, curly, fine and difficult-to-manage hair, as well as products developed for different scalp needs.