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Emmebi Italia Bionature acidic-pH shampoo for chemically treated hair Treated Hair, 250 ml

Name: Emmebi Italia Bionature acidic-pH shampoo for chemically treated hair Treated Hair, 250 ml
Brand: Emmebi Italia
SKU: BNASHTRAT2
Price: 24 EUR
Availability: InStock

Reference BNASHTRAT2

In stock: 1-4

€24.00 €30.00 -20%

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Helps care for hair affected by colouring and other technical services during washing. The acidic-pH formula is complemented by hemp- and rice-derived phytokeratin, chestnut extract and tea tree and juniper essential oils. Helps cleanse hair and maintain a conditioned appearance in chemically treated lengths.

After colouring and other technical services, washing should also support care for the lengths. The acidic-pH formula is complemented by hemp- and rice-derived phytokeratin, chestnut extract and tea tree and juniper essential oils. Designed for chemically treated hair needing cleansing with attention to the fibre's cosmetic appearance.

Emmebi Italia Bionature Treated Hair Shampoo is designed for hair after colouring and other technical services. The acidic-pH formula combines cleansing with care for chemically treated fibres and helps maintain a conditioned appearance.

Shampoo for treated hair: key features

For chemically treated hair
Acidic pH
Hemp and rice phytokeratin
Tea tree and juniper essential oils

Ingredients and conditioning benefits

Hemp- and rice-derived phytokeratin is complemented by hydrolysed chestnut extract and plant essential oils, including tea tree and juniper. The conditioning formula is designed for the cleansing step in a routine for hair affected by technical services.

How to use

Wet the hair and scalp. Massage in the shampoo, lather and rinse thoroughly.

Application steps

Apply to wet hair and scalp.
Massage gently and lather to distribute the product throughout the areas being washed.
Rinse thoroughly and follow with a mask for the lengths as needed.

Technical information

Brand: Emmebi Italia
Range: Bionature
Product: Treated Hair Shampoo
Product type: shampoo for chemically treated hair
Pack size: 250 ml
EAN: 8057158890085

Product story

Emmebi Italia's approach to hair cosmetics begins with the diversity of nature and individual character. The brand combines naturally derived active ingredients with cosmetic technology to give each collection its own purpose and identity. In this approach, well-groomed hair has no single universal form: it is a solution suited to each person's hair and desired look.

Research and collaboration with industry professionals play a role in product development. The different collections cover hair care, styling and professional technical services. They share the aim of combining a clear purpose with a pleasant user experience and a clearly defined place in the overall routine.

Visual identity is also part of this approach. Each range has its own personality, expressed through its packaging. Inspiration from nature, attention to individual beauty and ease of professional use form the context in which the products in this range were developed.

Frequently asked questions

Should shampoo be rinsed out after use?

Yes. After washing, rinse the hair and scalp thoroughly.

Related products

Use Bionature Acidifying Mask to care for the lengths after washing.

Ingredients (INCI)

AQUA (WATER), AMMONIUM LAURYL SULFATE, SODIUM COCOAMPHOACETATE, COCAMIDOPROPYL BETAINE, COCO-GLUCOSIDE, CITRUS SINENSIS (ORANGE) PEEL OIL EXPRESSED, CITRIC ACID, SODIUM DEHYDROACETATE, POTASSIUM SORBATE, HYDROLYZED HEMP SEED EXTRACT, HYDROLYZED RICE PROTEIN, SODIUM BENZOATE, LAVANDULA HYBRIDA OIL, THYMUS VULGARIS LEAF OIL, JUNIPERUS VIRGINIANA WOOD OIL, POGOSTEMON CABLIN LEAF OIL, ANTHEMIS NOBILIS FLOWER OIL, MIMOSA TENUIFLORA BARK EXTRACT, GLYCERIN, HYDROGENATED STARCH HYDROLYSATE (SORBITOL), SERENOA SERRULATA (REPENS) FRUIT EXTRACT, BOEHMERIA NIPONONIVEA LEAF EXTRACT, WITHANIA SOMNIFERA ROOT EXTRACT, HYDROLIZED WHEAT PROTEIN, HYDROLYZED CHESTNUT EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, BENZYL ALCOHOL, HAMAMELIS VIRGINIANA LEAF EXTRACT, AVENA SATIVA (OAT) KERNEL EXTRACT, ARCTIUM LAPPA ROOT EXTRACT, CALENDULA OFFICINALIS FLOWER EXTRACT, ECHINACEA ANGUSTIFOLIA ROOT EXTRACT, PANTHENOL, MELALEUCA ALTERNIFOLIA LEAF OIL, CANANGA ODORATA FLOWER OIL, CITRUS AURANTIUM PEEL OIL, LAVANDULA OIL / EXTRACT, LIMONENE, LINALOOL, LINALYL ACETATE

Volume: 151-400ml
Properties: After hair coloring
Revitalizing (repairing)
Hair type/condition: For colored and bleached hair
For hair after keratin treatment
Ingredients: Extracts of various herbs
Tea tree oil
Usage: Hair care
Collections: BIONATURE

About Emmebi Italia

Founded in 1990 in the Bergamo area of Italy, Emmebi Italia grew from Adriano Vecchi and Fabio Ricci’s experience in the professional haircare industry. Scalp care was an early focus and remains an important part of the brand’s identity.

The wider portfolio covers cleansing, intensive conditioning, styling and technical products for professional salon treatments. Separate collections make it easier to select a routine for a particular purpose, whether that means softer lengths, more body or maintaining a cooler blonde shade.

What is Emmebi Italia known for?

The Inspired by Nature philosophy brings nature-inspired ingredients into professional haircare formulas. Depending on the collection, these include argan oil, botanical extracts, marine-derived ingredients or snail secretion extract. Ingredients and intended benefits vary between individual products, so the formula should guide your choice.

Emmebi Italia products and collections

Beauty Experience and Argania Sahara Secrets

Beauty Experience targets dry, fragile and damaged hair, with Helix Aspersa Muller snail secretion extract highlighted in the collection’s description. Argania Sahara Secrets focuses on moisture, softness and shine, with argan oil as a signature ingredient. When choosing hair masks, consider the thickness of your hair and the level of conditioning it needs.

Be Blonde Silver Shine

Designed for blonde, bleached and grey hair, this collection includes anti-yellow products with violet pigments to help neutralise unwanted warm tones. Selected formulas contain Plex and hyaluronic acid. Choose toning shampoos according to the shade you want to maintain and follow the product’s application instructions.

Natural Solution and Gate Ocean

Natural Solution offers cosmetic scalp-care programmes addressing dandruff, excess sebum and hair-loss concerns. Gate Ocean covers styling and finishing, with mousses, hairsprays, creams and other products for texture, volume or hold. Different formulas use different marine-derived ingredients.

Who are Emmebi Italia products for?

The range caters to hairdressers and customers building a targeted routine at home. Start with cleansing suited to the scalp, then choose conditioning for the lengths. Compare hair conditioners, masks and leave-in treatments by their application method, recommended treatment time and intended hair type. Choose styling products separately according to the finish and level of hold you want. This makes it easier to distinguish everyday care from occasional intensive treatments and products used to shape the finished hairstyle.