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Wella Ultimate Color Sulfate-Free gentle cleansing shampoo for colour-treated hair, 1000 ml
99350193607
1-4
Pro only
Time left
Gently cleanses colour-treated hair while helping reduce colour wash-out during shampooing. Glycine and provitamin B5 support moisture, while Metal Purifier technology helps remove metal residues that can affect colour appearance. The formula is sulphate-free.
Wella Ultimate Color Sulfate-Free shampoo gently cleanses colour-treated hair while helping reduce colour wash-out during washing. It moisturises while helping remove metal residues that can affect hair colour appearance.
The sulphate-free formula with glycine and provitamin B5 also helps maintain scalp comfort. After cleansing, use Ultimate Color conditioner or Miracle Leave-In Mask to care for colour-treated hair.
Shampoo for colour-treated hair: key benefits
- Gently cleanses hair
- Sulphate-free formula
- With glycine and provitamin B5
- Helps remove metal residues
How to use
Apply to wet hair, lather and gently massage into the scalp. Rinse thoroughly.
Technical information
- Brand: Wella
- Range: Ultimate Color
- Product type: gentle cleansing shampoo for colour-treated hair
- Variant: Sulfate-Free
- Recommended use: for colour-treated hair
- Volume: 1000 ml
- EAN / GTIN: 4068359149814
Product story
Ultimate Color addresses several factors affecting colour appearance: wash-out during shampooing, hair porosity and moisture retention. The shampoo gently cleanses, the conditioner helps reduce porosity and the leave-in mask continues care without another rinsing step.
The moisturising formulas contain glycine and provitamin B5, while Metal Purifier technology helps remove metal residues. This combination supports fibre care and colour vibrancy while maintaining scalp comfort.
Shine Spray has a different finishing role. Olive oil derivatives help smooth the hair surface, while B5 supports moisture retention. Use on dry hair to enhance light reflection after cleansing, conditioning and styling are complete.
Related Wella products
- Wella Ultimate Color — Glycine and provitamin B5 help retain moisture, while the conditioning formula reduces porosity and helps retain colour pigments.
- Wella Ultimate Color Miracle Leave-In Mask — Glycine and provitamin B5 provide moisturising care for colour-treated hair, while the three-in-one leave-in formula offers UV protection and helps reduce breakage.
Frequently asked questions
What hair or scalp types is this shampoo suitable for?
This formula is suitable for colour-treated hair.
Should I apply it to wet or dry hair?
Apply to damp hair, towel-drying first if needed.
What is the pack size?
The pack size is 1000 ml.
INCI ingredients
WATER, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE
- Volume
- 851- and more ml
- Properties
- For color endurance
Hydrating (moisturizing) - Hair type/condition
- For colored and bleached hair
- Ingredients
- Aloe vera
Antioxidants
Panthenol
Sulfate-free (SLS-SLES) - Usage
- Hair care
- Collections
- ULTIMATE COLOR
About Wella Professionals
Wella Professionals is a professional hair brand with roots in Germany. Its history began in 1880, when Franz Ströher established his business; the Wella name was registered in 1924. The brand's development is closely connected with hairdressing, professional colouring techniques and salon services.
Today, Wella Professionals offers professional hair colour, everyday care, intensive treatments and styling products. Its care ranges allow customers to continue their salon routine at home, selecting products according to their hair's condition and the result they want.
What is Wella Professionals known for?
Professional hair colouring is a central specialism. Koleston Perfect is a permanent hair colour range, while Color Touch and Illumina Color provide additional professional colouring options. The care portfolio is organised into ranges with different purposes, including damaged hair care, smoothing and colour maintenance.
ULTIMATE REPAIR uses AHA and Omega-9 for damaged hair care. ULTIMATE SMOOTH Miracle Oil Serum contains squalane and Omega-9 and is designed to leave hair looking smoother and shinier. These ingredients relate to specific products and ranges; check other formulas individually.
Wella Professionals products
Shampoos and conditioners for regular care
Suitable shampoos form the foundation of a routine. Consider scalp needs alongside hair texture, dryness and colouring. After washing, appropriate hair conditioners complement care and help tailor the routine to the needs of the lengths.
ULTIMATE REPAIR, ULTIMATE SMOOTH and ULTIMATE COLOR
ULTIMATE REPAIR is developed for damaged hair. ULTIMATE SMOOTH focuses on smoothing and nourishment, while ULTIMATE COLOR is designed for colour-treated hair. Choose a range by identifying your main concern, whether that is damage, frizz or colour maintenance.
For more intensive care, add suitable hair masks. Leave-in treatments, serums and oils offer further options. Follow each product's instructions for application order and quantity.
Professional hair colour and EIMI styling
The choice of a professional colour system depends on the intended shade, the starting condition of the hair and the colouring technique. EIMI includes mousses, hairsprays, gels and texturising products, with options for volume, hold, smoothness and definition.
Who are Wella Professionals products for?
The brand suits hairdressers and customers seeking professional haircare for a specific purpose. Individual ranges offer options for dry, damaged, coloured or unruly hair. Hair texture, product consistency and application amount also matter when choosing a routine.
Start with shampoo and conditioner, adding a mask or leave-in treatment when needed. Select professional hair colour with your hairdresser and follow the manufacturer's instructions.
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