- -20%
Emmebi Italia Essenza gentle moisturising daily shampoo //004 Pure Daily, 300 ml
Helps normal hair stay light and soft during frequent washing. Wheat proteins, panthenol, coconut and sweet almond fruit extracts and vitamin E complement cleansing with conditioning care. Suitable for a daily routine focused on clean, manageable lengths.
Frequent washing of normal hair should maintain a clean scalp and light, soft lengths. Wheat proteins, panthenol, coconut and sweet almond fruit extracts and vitamin E support moisturising care. The shampoo helps leave hair clean, soft and more manageable after rinsing, ready for styling that suits the hair type.
Emmebi Italia Essenza Pure Daily Shampoo is designed for normal hair needing regular, gentle cleansing. The washing step prepares hair for further care while keeping it soft and more manageable.
Daily shampoo: key features
- For normal hair
- For frequent use
- For gentle cleansing
- For softness and a lightweight feel
Ingredients and conditioning benefits
Hydrolysed wheat proteins and panthenol are complemented by plant extracts, coconut and sweet almond fruit extracts and vitamin E. This conditioning base helps maintain softness and hydration in a frequent-use routine.
How to use
Apply to wet hair and massage gently. Leave for a few minutes, then rinse thoroughly.
Application steps
- Apply evenly to wet hair and massage gently into the scalp.
- Leave for a few minutes to complete cleansing according to the product instructions.
- Rinse thoroughly. Suitable for daily use.
Technical information
- Average pH: 5.7–6.0.
- Suitable for daily use.
- Brand: Emmebi Italia
- Range: Essenza //004
- Product: Pure Daily Shampoo
- Product type: gentle daily shampoo
- Pack size: 300 ml
- EAN: 8057158893505
Product story
Essenza begins with the idea that each hair type needs an appropriate care sequence. Emmebi Italia builds this approach around three connected stages: cleansing, conditioning and preparation for styling. Shampoo starts the routine, the mask supports hair texture and appearance, and a leave-in product prepares it for the next step.
The collection offers separate options for straight, curly, fine, normal and chemically treated hair. It allows a routine tailored to the hair's natural shape or salon result. Selection follows a specific need: more smoothness, volume, hydration or colour-treated hair care.
In the Essenza concept, professional salon work and home care form a continuous routine. A simple, repeatable sequence helps maintain the appearance of hair between salon visits. Shape, softness and easy styling are central, with each product occupying a clear place in daily care.
Frequently asked questions
Should shampoo be rinsed out after use?
Yes. After washing, rinse the hair and scalp thoroughly.
Related products
Use Essenza Miracle Leave-in to detangle before drying. Essenza Absolute Defense Mask provides additional care for colour-treated and chemically treated lengths.
Ingredients (INCI)
AQUA (WATER), AMMONIUM LAURYL SULFATE, SODIUM COCOAMPHOACETATE, PARFUM (FRAGRANCE), COCAMIDOPROPYL BETAINE, COCO-GLUCOSIDE, CITRIC ACID, GLYCERIN, HYDROLIZED WHEAT PROTEIN, ALMOND/BORAGE/LINSEED/OLIVE ACIDS/GLYCERIDES, TOCOPHEROL, COCOS NUCIFERA (COCONUT) FRUIT EXTRACT, SODIUM BENZOATE, POTASSIUM SORBATE, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) FRUIT EXTRACT, XANTHAN GUM, ARCTIUM LAPPA ROOT EXTRACT, CALENDULA OFFICINALIS FLOWER EXTRACT, ECHINACEA ANGUSTIFOLIA ROOT EXTRACT, VITIS VINIFERA FRUIT EXTRACT, ZINGIBER OFFICINALE ROOT EXTRACT, BOSWELLIA SERRATA RESIN EXTRACT, ACHILLEA MILLEFOLIUM EXTRACT, BENZYL ALCOHOL, HAMAMELIS VIRGINIANA LEAF EXTRACT, AVENA SATIVA (OAT) KERNEL EXTRACT, HYDROLYZED ERUCA SATIVA LEAF, HYDROLYZED OPUNTA FICUS-INDICA FLOWER EXTRACT, PANTHENOL, HYDROGENATED STARCH HYDROLYSATE (SORBITOL), SODIUM CHLORIDE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, MAGNESIUM CHLORIDE, MAGNESIUM NITRATE, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, TETRASODIUM GLUTAMATE DIACETATE, ACETYL CEDRENE, CITRUS AURANTIUM BERGAMIA PEEL OIL, CITRUS AURANTIUM PEEL OIL, GERANYL ACETATE, HEXAMETHYLINDANOPYRAN, LIMONENE, LINALOOL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, VANILLIN.
- Volume
- 151-400ml
- Properties
- Hydrating (moisturizing)
Softening - Hair type/condition
- For normal hair
- Ingredients
- Extracts of various herbs
Panthenol
Vitamines - Usage
- Hair care
- Collections
- ESSENZA
About Emmebi Italia
Founded in 1990 in the Bergamo area of Italy, Emmebi Italia grew from Adriano Vecchi and Fabio Ricci’s experience in the professional haircare industry. Scalp care was an early focus and remains an important part of the brand’s identity.
The wider portfolio covers cleansing, intensive conditioning, styling and technical products for professional salon treatments. Separate collections make it easier to select a routine for a particular purpose, whether that means softer lengths, more body or maintaining a cooler blonde shade.
What is Emmebi Italia known for?
The Inspired by Nature philosophy brings nature-inspired ingredients into professional haircare formulas. Depending on the collection, these include argan oil, botanical extracts, marine-derived ingredients or snail secretion extract. Ingredients and intended benefits vary between individual products, so the formula should guide your choice.
Emmebi Italia products and collections
Beauty Experience and Argania Sahara Secrets
Beauty Experience targets dry, fragile and damaged hair, with Helix Aspersa Muller snail secretion extract highlighted in the collection’s description. Argania Sahara Secrets focuses on moisture, softness and shine, with argan oil as a signature ingredient. When choosing hair masks, consider the thickness of your hair and the level of conditioning it needs.
Be Blonde Silver Shine
Designed for blonde, bleached and grey hair, this collection includes anti-yellow products with violet pigments to help neutralise unwanted warm tones. Selected formulas contain Plex and hyaluronic acid. Choose toning shampoos according to the shade you want to maintain and follow the product’s application instructions.
Natural Solution and Gate Ocean
Natural Solution offers cosmetic scalp-care programmes addressing dandruff, excess sebum and hair-loss concerns. Gate Ocean covers styling and finishing, with mousses, hairsprays, creams and other products for texture, volume or hold. Different formulas use different marine-derived ingredients.
Who are Emmebi Italia products for?
The range caters to hairdressers and customers building a targeted routine at home. Start with cleansing suited to the scalp, then choose conditioning for the lengths. Compare hair conditioners, masks and leave-in treatments by their application method, recommended treatment time and intended hair type. Choose styling products separately according to the finish and level of hold you want. This makes it easier to distinguish everyday care from occasional intensive treatments and products used to shape the finished hairstyle.
Grade Comments (0)