Artègo TOUCH heat-protecting hair straightening cream Straight Rules, 100 ml

Name: Artègo TOUCH heat-protecting hair straightening cream Straight Rules, 100 ml
Brand: ARTEGO
SKU: 165120
Price: 21.3 EUR
Availability: InStock

Reference 165120

In stock: 1-4

€21.30

Tax included

Helps smooth hair and control frizz when styling with a blow dryer or straightener. The mullein flower component complements shine-enhancing care, while the MACROPRO complex helps maintain moisture and elasticity. The heat-protective formula protects against the effects of heat and facilitates the creation of a smooth hairstyle.

This product is not available in your region.

Artègo Touch Straight Rules helps achieve smooth and shiny hair while reducing frizz and the effects of humidity. The cream is used to prepare hair before blow-drying or straightening, combining smoothing with heat protection.

The mullein flower component complements shine-enhancing care, while the MACROPRO complex helps maintain moisture and elasticity. The heat-protective formula protects against the effects of heat and facilitates the creation of a smooth hairstyle.

Use and care goals

Frizz control and heat protection are also required for smoother results when styling with a blow dryer or straightener.

Artègo Touch Straight Rules is a heat protection cream for straightening and smoothing hair when styling with a hair dryer or straightener.

Hair straightening cream: main features

Helps smooth hair
Reduces frizz
Thermal protective effect
With a mullein flower component

Key ingredients and their benefits

Mullein flower component — complements light-reflecting, shine-enhancing care.
MACROPRO Complex - adds moisture, protection and elasticity to hair.

Product details

The cream helps to protect against the effects of moisture and facilitates drying with a hair dryer. The aroma of mascarpone and vanilla completes the styling experience.

How to use

Apply evenly to towel-dried hair lengths and ends. Comb in different directions and style with a hair dryer; use a straightener for a smooth result.

Step-by-step directions

Apply to towel-dried hair lengths and ends.
Comb in different directions to distribute the cream evenly over the entire treated area.
Blow dry; for a super smooth result, use a straightener after drying.

Product specifications

Brand: Artègo
Series: Touch Straight Rules
Product type: heat-protecting hair straightening cream
Volume: 100 ml
Characteristic Components: Verbascum thapsus Flower Component

Product story

Touch combines creativity and care in hair styling, with particular attention to product texture and fragrance for a considered approach at every styling stage. Straight Rules helps create a smooth, shiny hairstyle with frizz under control. The cream is intended to be divided into lengths and ends before drying.

The heat-protective focus combines care with the use of heat-styling tools, while the mullein floral component complements Touch's botanical approach. Even combing is part of the application so that the product reaches the entire hair area to be treated. The styling technique chosen below helps highlight the smooth shape of the hair.

Distributing the cream product in the hair is a separate styling step where the care is connected to the chosen shape. Attention is paid to the hair lengths and the desired appearance, so that there is also room for the softness of the hair and a neat surface of the hair in the entire hairstyle making process.

Related Artègo products

Artègo Touch Beauty Primer - conditioning cream for pre-styling hair, reducing porosity and frizz.
Artègo Touch Shine Bright — a shine-enhancing spray for finished hairstyles.

Frequently asked questions

Who is this product for?

It is designed for smoothing and styling hair with heat-styling tools.

What is the product volume or net weight?

The volume of this variant is 100 ml.

How should I use it?

Apply evenly to towel-dried hair lengths and ends. Comb in different directions and style with a hair dryer; use a straightener for a smooth result.

Volume: 51-150ml
Properties: For shine
Heat protection
Humidity resistant
Smoothing (anti-frizz)
Straightening
Hair type/condition: For unmanageable hair
Usage: For cutting and styling
Product type: Creams

About Artègo

Artègo is a professional haircare brand established in Italy in 1998. Its focus is the hairdresser’s craft: colouring, caring for hair and creating styles. The brand’s development is rooted in salon needs, formulation research and support for hairdressers’ technical and creative skills.

The range includes products for salon services alongside care and styling products for use at home, following each product’s instructions. This makes it possible to build a considered routine that takes account of hair condition and previous treatments.

What is Artègo known for?

The brand describes its approach to formulation as Phyto-Technology, combining ingredients of natural origin with cosmetic research. The emphasis is on hair care, the appearance of the hair and the technical results hairdressers need.

Ingredients vary between ranges. In It’s Color, for example, the brand highlights coconut milk and oil, amino acids and trace minerals. The Touch styling range features the MACROPRO complex. Check the individual product description and ingredient list when choosing a formula.

Artègo products

Cleansing and conditioning

Artègo offers shampoos, conditioners, masks, oils and other care products. Choose a shampoo to suit your scalp and hair needs, then select a conditioner and mask for the condition of your mid-lengths and ends. When addressing dryness, frizz or damage, consider the intended purpose of each formula.

Good Society and Rain Dance

Good Society provides salon and home care, including colour maintenance and nourishment. Rain Dance includes scalp care, moisturising and nourishing products, and care for coloured or chemically treated hair.

Hair masks can complement a routine when more intensive conditioning is needed. Select products according to your hair’s needs and follow the recommended application time and frequency. Washing habits, hair length and how often you colour or heat-style your hair also help guide your choice.

Hair colour and Touch styling

It’s Color and Beauty Fusion are Artègo colouring ranges. For professional colour services, product selection depends on the desired shade, starting colour and chosen technique. Touch hair styling products help create shape, texture and hold, completing the care and styling routine.

Who are Artègo products for?

The brand is relevant to hairdressers and customers seeking professional care for dry, damaged, colour-treated or frizzy hair. Different products address different needs, so one range or formula will not suit everyone. Start with your scalp condition, hair texture and desired result, then choose complementary cleansing, conditioning and styling products.