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L'Oréal Professionnel FLEX WEB styling hair paste 150 ml

Name: L'Oréal Professionnel FLEX WEB styling hair paste 150 ml
Brand: L'OREAL PROFESSIONNEL
SKU: 30165366
Price: 20.02 EUR
Availability: InStock

Reference 30165366

In stock: >10

€20.02 €24.41 -18%

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Styling paste for flexible texture and strand definition. The fibrous consistency helps shape the hairstyle and restyle it even after application.

L'Oréal Professionnel FLEX WEB styling paste 150 ml is a flexible fibrous styling paste for structured or tousled looks and defining individual strands with natural shine.

Key benefits

Product type: styling paste.
The fibrous texture allows the hairstyle to be reshaped while maintaining flexible hold.
Suitable for defined strands, movement and texture.
Natural, not overly matte finish.
Pack size: 150 ml.
Flexible texturising paste helps create a fibrous, tousled texture and define individual strands while maintaining reworkable hold.

Active ingredients and technology

The formula contains fibre-forming/structuring ingredients that create a visible ‘web’ texture when the product is stretched between the palms.

Styling paste: function and professional use

Flexible fibrous styling paste for structured or tousled looks and defining individual strands with natural shine.

How to use the product?

Basic use: On dry hair, warm a hazelnut-sized amount between the palms, then separate the hands to stretch the fibres and work into the hair.

For this product: Use Flex Web for a structured or lightly tousled effect: first create a fibre ‘web’ between the palms, then grasp/accent individual strands to maintain movement.

Technical information

Brand: L'Oréal Professionnel
Product type: styling paste
Volume / weight: 150 ml
EAN / GTIN: 30165366
model: 30165366

Who is this product suitable for?

For short and medium-length hair when flexible texture and a structured or intentionally tousled result are desired.

Frequently asked questions

What is this product intended for?

For short and medium-length hair when flexible texture and a structured or intentionally tousled result are desired.

How should the product be incorporated into a care or styling routine?

Use it according to the specific product directions and recommended sequence — after cleansing, as a leave-in product, or before or after styling. Adjust the amount to the hair length, thickness and needs.

Volume: 51-150ml
Properties: Styling
Texturizing

About L’Oréal Professionnel

L’Oréal Professionnel Paris is a professional hair brand whose origins date to Paris in 1909. Its history is linked to chemist Eugène Schueller, who developed hair colour and built the business around the needs of professional hairdressers. That relationship with salon professionals remains central to the brand today.

The portfolio spans professional haircare, colouring and styling products for salons, hairdressers and customers who want to maintain professional hair results at home.

What is L’Oréal Professionnel known for?

Science, technical expertise and innovation have played a central role throughout the brand’s history. Its professional innovations range from early developments in hair colour to contemporary systems such as iNOA and Metal Detox, alongside advanced care and styling ranges.

Metal Detox uses Glicoamine technology developed to neutralise metal particles inside the hair fibre and reduce the unwanted effects associated with metals during colour, balayage and lightening services. Other ranges address needs including damaged or chemically treated hair, colour maintenance, blonde hair, curls and scalp care.

L’Oréal Professionnel products

The range includes professional shampoos, conditioners, masks, serums, oils and leave-in care. The current SalonLine assortment can be explored on the L’Oréal Professionnel brand page.

Serie Expert haircare

Serie Expert brings together targeted routines for different hair needs. Metal Detox focuses on the effects of metal particles in hair, while other ranges provide specialised routines for damaged, coloured, blonde, curly or scalp-focused haircare.

Professional colour and styling

The professional colour portfolio includes permanent and tone-on-tone colour systems, lightening products and related salon products. SalonLine also offers a dedicated category for permanent hair colours. For hold, texture, shape, volume and finish, customers can also explore professional hair styling products.

Who are L’Oréal Professionnel products for?

The range is relevant to professional hairstylists and salons as well as customers looking for targeted, salon-led haircare at home. Depending on the individual range, routines can be selected for damaged, coloured, bleached, curly or unruly hair, scalp needs, professional colour services and styling.