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Wella Color Fresh Create Next Red Direct Dye Hair Colour, 60 ml
81644562
1-4
Pro only
Create expressive colour accents or softer pastel effects by diluting with a clear additive. Direct dyes colour pre-lightened hair without added developer; the ready-to-use formula is ammonia-free.
Wella Color Fresh Create is a ready-to-use direct dye for bold accents, creative blends and pastel effects. It contains no ammonia, added fragrance or peroxide, and requires no developer.
The shades can be mixed together and softened with Tomorrow Clear. A pre-lightened base allows both saturated colour and subtler effects; intensity and fading depend on the starting colour and hair condition.
What needs does this product address?
- Bold colour accents from roots to ends or in selected strands.
- Custom shades created by mixing direct dyes from the range.
- Pastel effects by reducing pigment intensity with Tomorrow Clear.
How the formula works
Direct dyes colour the hair without an oxidative developer. The formula is ready to use; Tomorrow Clear reduces colour intensity rather than activating it. Standard development time is 20 minutes.
Cetearyl alcohol is a consistency agent that helps maintain a creamy, evenly spreadable texture.
How to use
- Apply the ready-to-use colour to clean, dry, pre-lightened hair. Do not add developer.
- Standard development time is 20 minutes. For pastel formulas, use Tomorrow Clear according to the desired intensity and service instructions.
- Rinse thoroughly until the water runs clear. Shampoo and condition if needed.
For professional use. Before the service, follow the application and safety instructions on the packaging.
Technical information
- Brand: Wella
- Range: Color Fresh Create
- Product type: direct dye hair colour
- Shade: Next Red
- Volume: 60 ml
- EAN / GTIN: 8005610603421
- Developer: None required; ready to use
- Standard development time: 20 minutes
About the product
Color Fresh Create lets you control intensity when preparing the mixture. Use a shade neat, combine it with another colour from the range or dilute it with Tomorrow Clear. This direct dye system therefore allows both bold accents and soft pastel effects.
Unlike oxidative colours, this product is not mixed with peroxide emulsion. It does not lift the natural base; a light starting canvas makes bright colours and pastels more visible. The same mixture can look different on hair with different levels of lightness or porosity.
Apply to clean, dry, pre-lightened hair, allow the standard 20-minute development time and rinse thoroughly. Pigments fade gradually, so longevity depends on the chosen shade and hair condition. Intensity can be refreshed at future appointments with a suitable mixture from the same range.
Who is this product for?
For creative accents, bold colour or pastel effects on pre-lightened hair without developer.
Related Wella products
- Wella Color Fresh Create Tomorrow Clear — to reduce intensity and create pastel formulas.
- Other Wella Color Fresh Create shades — for intermixing and custom colour accents.
Frequently asked questions
Does the colour need developer?
No. The direct dye formula is ready to use.
How can I create a softer result?
Add Tomorrow Clear. Adjust the dilution to the chosen shade, the hair's base and the desired intensity.
Ingredients (INCI)
Water/Aqua/Eau, Cetearyl Alcohol, Propylene Glycol, Steareth-20, Basic Red 76, Phenoxyethanol, Mica, 4-Hydroxypropylamino-3-Nitrophenol, Potassium Phosphate, Hc Red No. 10, 3-Nitro-P-Hydroxyethylaminophenol, Titanium Dioxide/Ci77891, Hc Red No. 11, Basic Violet 2, Sodium Hydroxide, Citric Acid.
- Volume
- 51-150ml
- Ingredients
- Ammonia-free
Without fragrances - Usage
- For coloring and perms
For professionals - Hair color shades
- Reds
- Collections
- COLOR FRESH CREATE
- Product type
- Toning hair colors
About Wella Professionals
Wella Professionals is a professional hair brand with roots in Germany. Its history began in 1880, when Franz Ströher established his business; the Wella name was registered in 1924. The brand's development is closely connected with hairdressing, professional colouring techniques and salon services.
Today, Wella Professionals offers professional hair colour, everyday care, intensive treatments and styling products. Its care ranges allow customers to continue their salon routine at home, selecting products according to their hair's condition and the result they want.
What is Wella Professionals known for?
Professional hair colouring is a central specialism. Koleston Perfect is a permanent hair colour range, while Color Touch and Illumina Color provide additional professional colouring options. The care portfolio is organised into ranges with different purposes, including damaged hair care, smoothing and colour maintenance.
ULTIMATE REPAIR uses AHA and Omega-9 for damaged hair care. ULTIMATE SMOOTH Miracle Oil Serum contains squalane and Omega-9 and is designed to leave hair looking smoother and shinier. These ingredients relate to specific products and ranges; check other formulas individually.
Wella Professionals products
Shampoos and conditioners for regular care
Suitable shampoos form the foundation of a routine. Consider scalp needs alongside hair texture, dryness and colouring. After washing, appropriate hair conditioners complement care and help tailor the routine to the needs of the lengths.
ULTIMATE REPAIR, ULTIMATE SMOOTH and ULTIMATE COLOR
ULTIMATE REPAIR is developed for damaged hair. ULTIMATE SMOOTH focuses on smoothing and nourishment, while ULTIMATE COLOR is designed for colour-treated hair. Choose a range by identifying your main concern, whether that is damage, frizz or colour maintenance.
For more intensive care, add suitable hair masks. Leave-in treatments, serums and oils offer further options. Follow each product's instructions for application order and quantity.
Professional hair colour and EIMI styling
The choice of a professional colour system depends on the intended shade, the starting condition of the hair and the colouring technique. EIMI includes mousses, hairsprays, gels and texturising products, with options for volume, hold, smoothness and definition.
Who are Wella Professionals products for?
The brand suits hairdressers and customers seeking professional haircare for a specific purpose. Individual ranges offer options for dry, damaged, coloured or unruly hair. Hair texture, product consistency and application amount also matter when choosing a routine.
Start with shampoo and conditioner, adding a mask or leave-in treatment when needed. Select professional hair colour with your hairdresser and follow the manufacturer's instructions.
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