MATRIX SoColor Cult Semi conditioning direct-dye hair colour Flamenco Fuchsia, 118 ml

SoColor Cult Semi Flamenco Fuchsia is a direct-dye formula for expressive accents or creative full-length colour. Pigments provide colour without developer, while the conditioning base adds a soft, cared-for feel. A lighter, evenly prepared base displays the chosen colour more clearly than unevenly coloured hair.

The technologies in the series are not interchangeable: Semi is a direct-application colour, while Demi requires its specified developer. This distinction matters in preparation and shade combining, as creative mixtures must stay within the same technology.

Creative colour depends on both pigment intensity and placement. The direct-dye formula lets the stylist create selected accents or change colour throughout, after assessing base lightness and porosity.

MATRIX SoColor Cult Semi Flamenco Fuchsia is a direct-dye hair colour for creative colouring.

SoColor Cult Semi uses direct-dye technology. Assess starting lightness and porosity to achieve a clearer, more expressive tone. Semi and Demi are different formulas with different application methods.

Direct-dye hair colour: key benefits

• Ready to apply without developer.
• Direct pigments give hair the chosen colour.
• Suitable for creative colour throughout the lengths or in selected areas.
• The shade gradually washes out.

Who is this hair colour suitable for?

For professional use with shade Flamenco Fuchsia. Before colouring, assess the starting base, previous treatments and porosity. The final tone depends on the starting hair colour and application technique.

How to use

Apply directly from the pack to clean, dry hair without developer. Saturate selected strands evenly. Process for up to 30 minutes according to the specific pack instructions, then rinse thoroughly. Wear suitable gloves and test the result on a strand before full application.

Practical application guidance

• Test the chosen shade on a small strand first and assess whether the base is light enough for the intended accent. Thoroughly and evenly saturate the selected areas with the direct-application colour.
• Do not add developer to Semi colour or mix Semi and Demi technologies together. Rinse after processing for no more than 30 minutes, following the pack instructions, then use care designed for vivid colour.
• Before full application, choose a test strand to assess the shade on the actual base. Apply colour directly, without developer or a Demi mixture.
• Intensity and evenness depend on starting lightness and porosity, so thoroughly saturate the selected areas.

Key ingredients and their roles

• Direct pigments provide colour without developer and gradually wash out.
• The conditioning base complements pigment action with hair fibre care.

Related MATRIX products

• MATRIX Keep Me Vivid shampoo and conditioner — gentle care for vivid, semi-permanent colour.
• MATRIX Light Master — a separate pre-lightening step if the chosen colour requires a lighter base and hair condition allows.

Technical information

• Brand: MATRIX
• Series: SoColor Cult Semi
• Product type: direct-dye hair colour
• Size: 118 ml
• Shade: Flamenco Fuchsia
• EAN / GTIN: 0884486379863

Product story

SoColor Cult is designed for creative colour expression, with the result determined by the vision and starting base. In Semi, direct pigments achieve this: apply without developer to create a coloured tone on the hair fibre. This technology supports selected strands or full-length colour, adapting placement to the desired look.

The series combines pigment expression with a conditioning formula. Assess lightness and porosity first, as one shade may look different on different bases. Direct colour gradually washes out, making its evolution over time part of the experience. SoColor Cult Semi supports professional creative work focused on shade, placement and an appropriately prepared base.

Frequently asked questions

Should developer be added?

No. Apply the Semi version with direct pigments without developer.

Will the shade look the same on all hair?

No. Results depend on the starting base and porosity. A strand test is recommended.