COLOR WEAR arginine-based hair color,...
COLOR WEAR arginine-based hair color,...
COLOR WEAR arginine-based hair color, shade COLD BROWN Ash Nr. 10.1, 60ml
COLOR WEAR arginine-based hair color, shade COLD BROWN Ash Nr. 10.1, 60ml

COLOR WEAR arginine-based hair color, shade COLD BROWN Ash Nr. 10.1, 60ml

Pro only

COLOR WEAR - new generation professional hair color. Thanks to the new arginine-based patented technology, the radically innovative COLOR WEAR formula stands out for its gentle effect on the hair during toning and coloring. Color Wear formula is FREE FROM ammonia, MEA (ethanolamine), PPD, alcohol and silicones. Color Wear hair color contains: - an alkalinizing complex based on arginine, derived from plant sugars, which allows the most used and widespread chemical alkalizing agents (ammonia and ethanolamine) to be replaced. Arginine is an amino acid, 100% of natural origin, which is very similar to the hair as it is already present in its protein structure. - 5 fermented oils of natural origin with nourishing, anti-oxidant, protective and anti-frizz properties - camellia seed oil, sweet almond oil, argan oil, green tea seed oil and sunflower oil. Vegan formula of Color Wear is free from ingredients of animal origin or derivation. Services with COLOR WEAR: - first hair toning or coloring, - gloss service, - hair toning after bleaching services, - enhancing grey hair with shades 9.02 or 10.02, - grey hair coverage, - camouflage/Gray blending for men, - reviving lengths and ends, - toning after shaping services, - recovery up to 3 levels. HOW TO USE: mix the chosen Color Wear shade with Oxid'o 5 Vol., 10 vol. or 20 Vol. in a non-metallic container according to the service desired (table with mixing ratios is available in instructions). Oxid'o 10 or 20 Vol. activators specially designed to make warm colors vibrant. The list of services and mixing ratios can be found in the instructions, which can be viewed by reading the QR code on the color packaging with the appropriate application on your mobile device.
Anti-frizz (smoothing)
Natural ingredients


Always at the forefront. ALFAPARF MILANO is now Italy's leading brand in the professional hair sector. And always looking towards the future.


Here for you and your hair. Hair needs more than just care; it deserves attention! Reveal your hair's true beauty with ALFAPARF MILANO - whatever your hair type. And every day is the right day.

Color is the perfect tool for expressing the real you: ALFAPARF MILANO hair products help you embrace change and reveal all the facets of your personality. We support your choices with every shade.

ALFAPARF MILANO hairstylists are driven by a desire to share their passion and inspiration. We want to expand our community of creative professionals and promote beauty know-how.

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