Wella Color Touch hair color line was developed in the best German laboratories specifically to give your hair amazingly bright long-lasting color and amazing shine. The professional formula, at the base of the color, promotes smoothing of the hair structure, fast and at the same time incredibly long-lasting fixing of color pigments. It gives your hair amazingly vibrant shades, making it shine in a new color. Keratin, which is part of the color, perfectly retains moisture inside each hair strand. Natural wax provides deep care and long-lasting, vibrant color to your hair. The light creamy texture of the dye promotes its quick and even application.
Wella Professionals offers professional hair cosmetics covering everyday care, intensive treatments, colour-treated hair care and styling. The range includes shampoos, conditioners, masks, serums, hair oils, leave-in treatments and styling formats such as sprays, mousses, creams and gels. Professional hair colour products are also part of the brand's portfolio.
The different product families make it possible to choose a routine according to hair condition, texture, colour treatment and styling needs.
ULTIMATE REPAIR is designed for damaged hair. The range includes shampoo, conditioner, a mask and leave-in treatments. Selected products in the range use AHA and Omega-9, while Metal Purifier technology is incorporated into the cleansing step.
ULTIMATE REPAIR Miracle Hair Rescue is a leave-in treatment intended for damaged hair. It can be used after washing as an additional care step before further styling.
Wella Professionals also offers products for dry and stressed hair. Fusion Intense Repair is focused on hair that is prone to damage and breakage, with silk amino acids used in the range. Invigo Nutri-Enrich provides another selection of nourishing care products for dry or stressed hair.
ULTIMATE COLOR is created for colour-treated hair. The range includes a sulfate-free shampoo, conditioner, Miracle Leave-in Mask and Shine Spray. The shampoo uses Metal Purifier technology together with glycine and vitamin B5 and is formulated to cleanse gently while helping minimise colour fade during washing.
The conditioner adds moisture and helps reduce porosity, while the leave-in mask provides an additional conditioning step for colour-treated hair. Customers can therefore build a complete routine or select individual products according to their existing hair care regimen.
ULTIMATE SMOOTH is another Wella Professionals hair care range. Its formulas include squalane and Omega-9, while ULTIMATE SMOOTH Shampoo also features Metal Purifier technology. The collection offers options for customers looking to incorporate smoothing and conditioning products into their routine.
Oil Reflections includes hair oils and complementary care products that can be used when additional smoothness and shine are desired.
EIMI covers multiple styling formats for different finishes. The assortment includes sprays, mousses, creams, gels and texturising products designed for needs such as hold, volume, texture, smoothness and shine.
The appropriate styling format depends on the intended result. Mousses and lightweight products can be used when creating volume, while creams, gels and texturising products provide different levels of definition and control. Finishing sprays can be used as the final step in a hairstyle.
A practical way to select products is to begin with the main hair need. Damaged hair can be matched with repair-focused care, colour-treated hair with dedicated colour-care products, and hair requiring smoother styling with masks, serums or oils. EIMI products can then be selected according to the desired level of volume, texture, smoothness or hold.
A basic routine may consist of shampoo and conditioner, while masks, leave-in treatments, oils and serums can provide additional care when required. This structure makes it easier to navigate the Wella Professionals assortment and create a routine suited to individual hair care and styling preferences.
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