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Joico LumiShine Demi Liquid demi-permanent hair colour 9PV
094795
1-4
Pro only
Refreshes faded colour and corrects unwanted tones without lightening natural hair. The ammonia-free, pH-balanced formula with arginine and Quadramine protein complex helps protect the hair structure during toning.
Joico LumiShine Demi Liquid 9PV is a liquid demi-permanent colour for refreshing faded tones, correcting unwanted tones and blending grey hair. It deposits pigment without lifting natural hair, making it suitable for refreshing previously coloured hair after root colouring.
The ammonia-free formula has a balanced pH. The arginine in ArgiPlex helps protect hair and reduce breakage during colouring. The Quadramine protein complex helps repair and protect the hair structure during colouring. Apply the liquid formula with an applicator bottle.
Demi-permanent hair colour and key features
- Mixing ratio: 1:1.
- Developer: LumiShine 5 Volume (1.5%).
- Formula: Ammonia-free, pH-balanced.
Key ingredients and technologies
- ArgiPlex with arginine helps protect hair and reduce breakage during colouring.
- Quadramine Complex is a protein complex that helps repair and protect the hair structure during colouring.
How to use
- Pour LumiShine 5 Volume developer into the applicator bottle first, then add an equal amount of colour. Mix thoroughly at a 1:1 ratio.
- For standard toning, process for 20 minutes without additional heat, then rinse thoroughly.
Technical information
- Brand: Joico
- Range: LumiShine Demi Liquid
- Product type: demi-permanent hair colour
- Variant: 9PV
- Tone: platinum violet tone
- Depth: light blonde
- Developer: LumiShine 5 Volume (1.5%)
- Mixing ratio: 1:1
- Action: Colour deposit without lift
- Formula: Ammonia-free, pH-balanced
About the range
LumiShine Demi Liquid complements permanent colouring by refreshing tone without lifting the natural base. The liquid formula is designed for colour correction, refreshing faded tones, adding shine and blending grey. It allows the tone to be adjusted without another lightening service.
The range is ammonia-free and pH-balanced. The arginine in ArgiPlex and the Quadramine protein complex help protect hair during toning. The intermixable shades include natural and warm tones as well as ash, violet and silver-blue tones.
Prepare the toning mixture with LumiShine 5 Volume developer at a one-to-one ratio. When using an applicator bottle, add the developer first, then the colour, and mix thoroughly. For standard toning, process without additional heat and rinse thoroughly afterwards.
Related Joico products
- Joico LumiShine Crème Developer 5 Volume (1.5%) — the specified developer for the toning mixture.
- Joico K-PAK Color Therapy Shampoo — cleansing after the appropriate colouring service.
- Joico K-PAK Color Therapy Conditioner — ongoing care for coloured hair.
Frequently asked questions
Does this colour lighten natural hair?
No. Demi Liquid is designed for colour deposit and toning without lift.
Does it provide full grey coverage?
It is designed to blend grey hair rather than provide fully opaque coverage.
Ingredients (INCI)
Propylene Glycol, C12-15 Pareth-3, Aqua (Water, Eau), Laureth-23, Isopropyl Alcohol, Ethanolamine, Lauramide MEA, Cetrimonium Chloride, Oleic Acid, Benzyl Alcohol, Acetamide MEA, Decyl Glucoside, Arginine, Erythorbic Acid, Parfum (Fragrance), Cocamidopropyl Betaine, Toluene-2,5-Diamine Sulfate, Tetrasodium EDTA, Sodium Sulfite, m-Aminophenol, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Sodium Benzoate, Hydrolyzed Keratin, Polyquaternium-53, Phenoxyethanol, Potassium Sorbate, Phosphoric Acid, Coumarin.
- Volume
- 51-150ml
- Properties
- Ammonia-free colors
For hair toning
For shine
Hair protection - Hair type/condition
- For colored and bleached hair
- Ingredients
- Ammonia-free
Keratin - Usage
- For coloring and perms
For professionals - Hair color shades
- Violets/Irisee
- Collections
- LUMISHINE DEMI LIQUID
- Product type
- Toning hair colors
About Joico
Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.
Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.
What is Joico known for?
Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.
Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.
Joico product categories and collections
A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.
K-PAK and K-PAK Color Therapy
K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.
Defy Damage
Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.
Moisture Recovery and HydraSplash
Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.
Color Balance and Blonde Life
Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.
Who is Joico suitable for?
Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.
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