L'Oréal Professionnel LP DIA COLOR 5.3 hair colour 60 ml

Name: L'Oréal Professionnel LP DIA COLOR 5.3 hair colour 60 ml
Brand: L'OREAL PROFESSIONNEL
SKU: 3474637266233
Availability: InStock

Reference 3474637266233

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Demi-permanent ammonia-free gloss colour that adds shine, refreshes the shade and helps visually blend grey hair. Melanin Gap Filler Technology complements the creamy formula, in which up to 92% of ingredients are of natural origin.

L'Oréal Professionnel LP DIA COLOR 5.3 hair colour 60 ml is an alkaline demi-permanent ammonia-free hair colour for a natural, glossy result, refreshing the shade and blending up to 70% grey hair.

Key benefits

Product type: hair colour.
Shade / variant: 5.3.
Melanin Gap Filler technology helps fill colour ‘gaps’ in the hair fibre associated with melanin loss.
Glossy colour results lasting up to 6 weeks and up to 70% grey coverage/blending.
Can provide up to approximately 1 level of lift depending on the activator.
Creamy texture for even mixing, application and rinsing.
Pack size: 60 ml.
Ammonia-free alkaline demi-permanent colour with Melanin Gap Filler technology helps restore visual colour density and provides up to 3× more shine.
Provides up to 70% grey coverage and a glossy colour effect lasting up to 6 weeks.
The formula contains up to 92% naturally derived ingredients and conditioning ingredients including glycerin, shea butter and hyaluronic acid.

Active ingredients and technology

The formula contains no ammonia and, depending on the shade, has a high proportion of naturally derived ingredients. The Melanin Gap Filler approach is designed to restore visual colour density and shine.

Hair colour: function and professional use

Alkaline demi-permanent ammonia-free hair colour for a natural, glossy result, refreshing the shade and blending up to 70% grey hair.

How to use the product?

Basic use: Mix Dia Color with Dia Activateur at a 1:1.5 ratio. Use 6 vol. for gentler pigment deposition, 9 vol. for a standard tone-on-tone result, and 15 vol. for stronger pigment deposition and slight lift. Processing time is 20 minutes after application is complete.

For this product: For shade 5.3, apply to dry hair according to the chosen service: for first-time toning throughout the lengths, refreshing regrowth colour, or restoring colour on the lengths after permanent colour. For blending white hair, choose 9 or 15 vol. according to the required coverage.

Technical information

Brand: L'Oréal Professionnel
Range: Dia Color
Product type: hair colour
Shade / variant: 5.3
Volume / weight: 60 ml
EAN / GTIN: 3474637266233
model: 3474637266233

Who is this product suitable for?

For clients who want low-maintenance colour, blending of first greys, colour refreshing or extra shine.

Frequently asked questions

What is this product intended for?

For clients who want low-maintenance colour, blending of first greys, colour refreshing or extra shine.

Can the product be used at home?

This is a professional colouring product. The mixing ratio, developer selection, assessment of the starting base and processing time significantly affect the result, so it is intended for use by a professional colourist.

Volume: 51-150ml
Properties: For shine
Toning hair colors
Ingredients: Ammonia-free
Usage: For professionals
Hair color shades: Goldens
Collections: DIA COLOR

About L’Oréal Professionnel

L’Oréal Professionnel Paris is a professional hair brand whose origins date to Paris in 1909. Its history is linked to chemist Eugène Schueller, who developed hair colour and built the business around the needs of professional hairdressers. That relationship with salon professionals remains central to the brand today.

The portfolio spans professional haircare, colouring and styling products for salons, hairdressers and customers who want to maintain professional hair results at home.

What is L’Oréal Professionnel known for?

Science, technical expertise and innovation have played a central role throughout the brand’s history. Its professional innovations range from early developments in hair colour to contemporary systems such as iNOA and Metal Detox, alongside advanced care and styling ranges.

Metal Detox uses Glicoamine technology developed to neutralise metal particles inside the hair fibre and reduce the unwanted effects associated with metals during colour, balayage and lightening services. Other ranges address needs including damaged or chemically treated hair, colour maintenance, blonde hair, curls and scalp care.

L’Oréal Professionnel products

The range includes professional shampoos, conditioners, masks, serums, oils and leave-in care. The current SalonLine assortment can be explored on the L’Oréal Professionnel brand page.

Serie Expert haircare

Serie Expert brings together targeted routines for different hair needs. Metal Detox focuses on the effects of metal particles in hair, while other ranges provide specialised routines for damaged, coloured, blonde, curly or scalp-focused haircare.

Professional colour and styling

The professional colour portfolio includes permanent and tone-on-tone colour systems, lightening products and related salon products. SalonLine also offers a dedicated category for permanent hair colours. For hold, texture, shape, volume and finish, customers can also explore professional hair styling products.

Who are L’Oréal Professionnel products for?

The range is relevant to professional hairstylists and salons as well as customers looking for targeted, salon-led haircare at home. Depending on the individual range, routines can be selected for damaged, coloured, bleached, curly or unruly hair, scalp needs, professional colour services and styling.