Give normal to thick hair body and more defined texture. Panthenol helps moisturise, plant proteins help strengthen hair, and vitamin E helps protect against environmental stress. The mousse adds volume and protects against heat up to 230 °C.
KEUNE Style Velvet Cloud is a strong-hold mousse for volume and texture in normal to thick hair.
Panthenol helps maintain moisture and elasticity, while plant proteins help strengthen hair. Vitamin E helps protect against daily environmental stress. The formula helps create volume while maintaining softness and strength. It provides heat protection up to 230 °C.
For extra root volume, combine the mousse with High Rise.
Shake, dispense the mousse into your palm and distribute evenly through damp hair. Blow-dry for volume.
Cashmere Cloud is a lighter option for fine to normal hair. Velvet Cloud provides stronger hold for normal to thick hair.
This product creates volume and texture in normal to thick hair.
Shake, dispense the mousse into your palm and distribute evenly through damp hair. Blow-dry for volume.
Keune Haircosmetics is an independent, family-owned professional hair brand from the Netherlands. Its story began in Amsterdam in 1922, when Jan Keune and his life and business partner Cornelia began developing products for hair professionals. The professional hairdressing industry remains central to the brand's identity today.
Concept development, formulation, testing and production take place at Keune's headquarters in Soest, the Netherlands. The portfolio covers a broad range of professional hair products, from everyday care to styling and professional colour.
Keune combines more than a century of professional hairdressing heritage with in-house product development and manufacturing. Its main collections include Keune Care, Keune Style, Keune Color, So Pure and 1922 by J.M. Keune.
Keune Care provides products for different hair and scalp needs, including dry, damaged, colour-treated, lightened, curly and fine hair. Shampoos, conditioners, masks and specialist treatments can be combined as part of a tailored haircare routine.
Keune Style focuses on preparation, texture, smoothness, volume and hold. The wider category of professional hair styling products includes sprays, creams, gels, waxes, pastes and other formats for different finishes and levels of hold.
Keune Care includes shampoos, conditioners, masks and targeted treatments for different hair needs. Keune Style complements these routines with professional products developed for texture, volume, shine, control and finishing.
Keune Color is the brand's professional colouring portfolio. Customers and professionals looking for this type of product can also explore the broader category of professional permanent hair colours.
So Pure is a distinct Keune collection featuring vegan formulas and a refillable packaging system. 1922 by J.M. Keune focuses on men's grooming and includes haircare, hairstyling and beard-care products.
Keune is particularly relevant to professional hairdressers and colourists. Its broad portfolio also covers a variety of haircare and styling needs, including dry, damaged, coloured, lightened, curly, fine and difficult-to-manage hair, as well as products developed for different scalp needs.
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