The Plex amino acid and sugar complex supports conditioning during lightening, while blue pigment helps control yellow tones. The 20 vol (6%) cream emulsion mixes evenly with compatible lightener, making a precise technical mixture easier to prepare.
A precise lightening mixture depends on both the powder or cream and a suitable developer. In this 20 vol (6%) emulsion, hydrogen peroxide provides activation, while Plex and blue pigment support conditioning and yellow-tone control. The cream consistency creates a smooth, application-ready mixture.
Emmebi Italia Be Blonde Deco Oxy Blue 20 vol (6%) is a professional developer for preparing lightening mixtures. Select it according to the starting base, intended service and instructions for the specific lightener or colour.
The Plex complex and blue Anti-Yellow pigment support yellow-tone control in the Be Blonde system. The stabilised cream emulsion mixes with compatible lightening powder or cream to create a suitable application texture.
Mix with compatible Be Blonde lightener at its specified ratio. For example, mix Silver 10 powder at 1:2: 25 g of powder to 50 ml of developer. Follow the chosen lightener's protocol for processing time and application. For professional use only.
The formula with Plex and blue pigment supports yellow-tone control in the Be Blonde lightening system.
The Be Blonde collection is designed for creating professional blonde shades and caring for them afterwards. Emmebi Italia brings together lighteners, their dedicated developers and products to correct unwanted warm tones. Results begin with a carefully assessed technical service and continue with an appropriate care routine.
During lightening, technique, starting base and hair condition all matter. Maintaining the appearance of blonde, lightened and grey hair then requires tonal clarity and softness. The range treats these needs as complementary aspects of professional work.
The collection gives hairdressers a coordinated selection of products for different stages of creating blonde colour. The technical product establishes the base, while post-service care focuses on feel, combability and shine. The Be Blonde story therefore continues after lightening, with attention to maintaining the desired blonde appearance.
No. It is designed for preparing a compatible colouring or lightening mixture.
Be Blonde Deco Powder Silver 10 is designed for intensive lightening. After the service, maintain tone with Be Blonde Silver Shine Anti-Yellow Shampoo and Anti-Yellow Mask.
Founded in 1990 in the Bergamo area of Italy, Emmebi Italia grew from Adriano Vecchi and Fabio Ricci’s experience in the professional haircare industry. Scalp care was an early focus and remains an important part of the brand’s identity.
The wider portfolio covers cleansing, intensive conditioning, styling and technical products for professional salon treatments. Separate collections make it easier to select a routine for a particular purpose, whether that means softer lengths, more body or maintaining a cooler blonde shade.
The Inspired by Nature philosophy brings nature-inspired ingredients into professional haircare formulas. Depending on the collection, these include argan oil, botanical extracts, marine-derived ingredients or snail secretion extract. Ingredients and intended benefits vary between individual products, so the formula should guide your choice.
Beauty Experience targets dry, fragile and damaged hair, with Helix Aspersa Muller snail secretion extract highlighted in the collection’s description. Argania Sahara Secrets focuses on moisture, softness and shine, with argan oil as a signature ingredient. When choosing hair masks, consider the thickness of your hair and the level of conditioning it needs.
Designed for blonde, bleached and grey hair, this collection includes anti-yellow products with violet pigments to help neutralise unwanted warm tones. Selected formulas contain Plex and hyaluronic acid. Choose toning shampoos according to the shade you want to maintain and follow the product’s application instructions.
Natural Solution offers cosmetic scalp-care programmes addressing dandruff, excess sebum and hair-loss concerns. Gate Ocean covers styling and finishing, with mousses, hairsprays, creams and other products for texture, volume or hold. Different formulas use different marine-derived ingredients.
The range caters to hairdressers and customers building a targeted routine at home. Start with cleansing suited to the scalp, then choose conditioning for the lengths. Compare hair conditioners, masks and leave-in treatments by their application method, recommended treatment time and intended hair type. Choose styling products separately according to the finish and level of hold you want. This makes it easier to distinguish everyday care from occasional intensive treatments and products used to shape the finished hairstyle.
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