The EIMI Smooth collection is created to help deal with coarse, frizzy hair and achieve a smooth, glossy look. Our creams and lotions are perfect for long and shoulder-length hairstyles. EIMI Perfect Me is a delicate lotion that adds shine, helps repair, moisturizes and tames flyaways. This smoothing lotion also protects the hair from the heat of styling tools. HOLD LEVEL 1
- Anti-frizz (smoothing)
- Hold level
- Light hold
- Hair type/condition
- For curly hair
In 1924, Ströhers registered the name WELLA PROFESSIONALS with the German Patent Office. As the demand for wigs and hairpieces declined from the fashion world, the company turned to permanent hair and waving products. In 1927, they introduced the first perm device to beauty salons.
Today, WELLA PROFESSIONALS is the world's leading hair care and styling brand, offering professional, innovative and very high quality cosmetic products.