Joico LumiShine Permanent Crème permanent hair colour 9NWB, 74 ml

Joico LumiShine Permanent Crème permanent hair colour 9NWB, 74 ml

Name: Joico LumiShine Permanent Crème permanent hair colour 9NWB, 74 ml
Brand: JOICO
SKU: 094628
Availability: InStock

Reference 094628

In stock: 1-4

Pro only

Provides lasting colour and shine when colouring root regrowth or changing hair tone. The arginine in ArgiPlex helps protect hair and reduce breakage during colouring. The Quadramine protein complex helps repair and protect the hair structure during colouring.

Joico LumiShine Permanent Crème 9NWB is a permanent cream colour for changing natural colour, colouring root regrowth and covering grey according to the selected formula. The range's intermixable shades allow both depth and tone to be adjusted.

The arginine in ArgiPlex helps protect hair and reduce breakage during colouring. The Quadramine protein complex helps repair and protect the hair structure during colouring. The formula contains a low level of ammonia, while Fresh Fragrance technology helps neutralise its odour during the service.

Permanent hair colour and key features

Mixing ratio: 1:1 with the appropriate LumiShine developer.

Key ingredients and technologies

ArgiPlex with arginine helps protect hair and reduce breakage during colouring.
Quadramine Complex is a protein complex that helps repair and protect the hair structure during colouring.
Fresh Fragrance helps neutralise airborne ammonia odour; the fragrance features notes of bergamot, iris and sandalwood.

How to use

Mix with LumiShine Crème Developer at a 1:1 ratio. Choose the developer strength according to the starting colour and lift required.
Process for 35 minutes for standard colouring or up to 45 minutes for grey coverage, without additional heat.
Apply with a colour brush or applicator bottle. After processing, rinse thoroughly and condition with K-PAK Color Therapy products.

Technical information

Brand: Joico
Range: LumiShine Permanent Crème
Product type: permanent hair colour
Variant: 9NWB
Volume: 74 ml
Tone: natural warm beige tone
Depth: light blonde
Mixing ratio: 1:1 with the appropriate LumiShine developer

About the range

The natural, ash, gold, copper, red and violet shades in the LumiShine Permanent Crème palette are designed to be intermixed. Natural shades are also used for grey coverage, while strong red, copper or violet shades can be combined with a natural base shade according to the proportion of grey hair.

The range contains ArgiPlex with arginine and the Quadramine protein complex. Arginine helps protect hair during colouring, while the proteins help condition the hair. Fresh Fragrance technology helps neutralise airborne ammonia odour. Its fragrance combines notes of bergamot, iris and sandalwood.

Mix the cream colour with LumiShine developer at a one-to-one ratio. Select the developer strength according to the starting colour and intended service. Standard shades, grey coverage and XL high-lift shades have different processing times.

Related Joico products

Joico LumiShine Crème Developer — mix the colour with the appropriate developer strength.
Joico K-PAK Color Therapy Shampoo — cleansing after the appropriate colouring service.
Joico K-PAK Color Therapy Conditioner — ongoing care for coloured hair.

Frequently asked questions

Do all shades cover grey equally?

No. The appropriate formula depends on the shade family and proportion of grey hair; intense red, copper, violet and ash shades may require a natural shade to be added.

Can shades in the range be intermixed?

Yes. LumiShine Permanent Crème shades can be intermixed. LUMI10 is a separate system with its own developer.

Volume: 51-150ml
Properties: For shine
Hair protection
Permanent hair colors
Ingredients: Keratin
Usage: For coloring and perms
For professionals
Hair color shades: Browns/Beiges
Warm Naturals
Collections: LUMISHINE
Product type: Permanent hair colors

About Joico

Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.

Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.

What is Joico known for?

Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.

Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.

Joico product categories and collections

A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.

K-PAK and K-PAK Color Therapy

K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.

Defy Damage

Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.

Moisture Recovery and HydraSplash

Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.

Color Balance and Blonde Life

Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.

Who is Joico suitable for?

Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.