Joico Blonde Life Shampoo for Clear, Bright Blonde Hair Brightening, 300 ml

Name: Joico Blonde Life Shampoo for Clear, Bright Blonde Hair Brightening, 300 ml
Brand: JOICO
SKU: 067286
Price: 27.9 EUR
Availability: InStock

Reference 067286

In stock: 1-4

€27.90

Tax included

Gently washes bleached and lightened hair while maintaining blonde clarity. Tamanu oil helps restore hair's moisture level, while a combination of coconut oil and gardenia extract reduces frizz and enhances shine.

Joico Blonde Life Brightening shampoo enhances the brightness of bleached and lightened hair while gently cleansing and softening it. Its rich lather removes impurities, and the formula without SLS or SLES sulphates helps maintain softness. It enhances blonde shine; choose the range's Violet variant to specifically tone yellow undertones.

Key benefits

Gentle cleansing with a rich lather
Adds softness
Helps maintain hair shine
Free from SLS and SLES sulphates

Key ingredients

Tamanu oil — Omega-6 and omega-9 fatty acids help moisturise fragile hair and enhance shine.
Coconut oil and gardenia extract — This monoi oil combination helps reduce frizz and add smoothness and shine to lightened hair.
Keratin derivatives — Helps strengthen damaged, fragile strands, making them more resistant to daily brushing and styling.

How to use

Apply to wet hair, lather and rinse thoroughly.

Technical information

Brand: Joico
Range / product variant: Blonde Life Brightening
Product type: shampoo for blonde hair
Suitable for: bleached and lightened hair
Volume: 300 ml

Product story

Brightening shampoo cleanses lightened hair and enhances shine. It cleanses while maintaining softness, whereas Blonde Life Violet shampoo specifically targets yellow tones with pigment. Brightening contains tamanu oil, coconut oil and gardenia extract. Follow with Brightening conditioner to detangle, or the mask for extra hydration.

Omega-6 and omega-9 fatty acids in tamanu oil help hydrate fragile hair and enhance shine. Coconut oil and gardenia extract help reduce frizz and add smoothness and shine to lightened hair. Keratin derivatives help strengthen damaged, fragile strands and improve their resistance to daily combing and styling.

Follow washing with Brightening conditioner if detangling is the main need, or Brightening mask for more intensive hydration. Before combing and drying, apply Blonde Strong Detangler spray to damp hair to help reduce breakage in lightened strands.

Related Joico products

Joico Blonde Life Blonde Strong Detangler — for leave-in detangling before styling.

Frequently asked questions

How does Brightening differ from Violet shampoo?

Brightening is designed to cleanse lightened hair and enhance softness and shine; Violet also uses violet pigment to reduce yellow tones.

What size is available?

Pack size: 300 ml.

How do I use this product?

Apply to wet hair, lather and rinse thoroughly.

Ingredients (INCI)

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide MIPA, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine HCl, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, PEG-150 Distearate, Citric Acid, Silicone Quaternium-16, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Amodimethicone, PEG-90M, Ceteareth-7, Ceteareth-25, C12-13 Pareth-23, C12-13 Pareth-3, Undeceth-11, Butyloctanol, C11-15 Pareth-7, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Phosphatidylcholine, Benzyl Alcohol, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Salicylic Acid, Sorbic Acid, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum.

Volume: 151-400ml
Properties: For shine
Softening
Hair type/condition: For blond hair
For colored and bleached hair
Ingredients: Coconut
Keratin
Sulfate-free (SLS-SLES)
Collections: BLONDE LIFE

About Joico

Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.

Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.

What is Joico known for?

Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.

Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.

Joico product categories and collections

A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.

K-PAK and K-PAK Color Therapy

K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.

Defy Damage

Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.

Moisture Recovery and HydraSplash

Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.

Color Balance and Blonde Life

Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.

Who is Joico suitable for?

Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.