Emmebi Italia Zer035 BeGreen ammonia-free permanent hair colour with plant oils 9/17, 100 ml

BeGreen colour in shade 9/17 very light icy blonde combines professional pigment development with a vegan conditioning formula. Tahitian monoi, evening primrose oil, goji berry and blueberry extracts add care, while the absence of ammonia, PPD and resorcinol is a defining feature of this range's formulation. The cream-gel texture helps distribute the mixture evenly through the strands.

Emmebi Italia Zer035 BeGreen shade 9/17 very light icy blonde is designed for professional permanent hair colouring. The cream-gel texture helps apply the mixture evenly and adapt the chosen tone to the specific starting base.

Hair colour: key features

• Free from ammonia, PPD and resorcinol
• Vegan colour formula
• Cream texture for even application
• For professional colouring

Formula and colour result

The range's conditioning ingredients include Tahitian monoi, evening primrose oil, goji berry, blueberry and celery seed extracts. The vegan formula contains no ammonia, PPD, resorcinol or silicones. Fine colour pigments help create an even, vibrant tone.

How to use

For professional use. Mix standard BeGreen colour with its dedicated developer emulsion at a 1:1.5 ratio: one part colour to one and a half parts developer. Select developer strength and processing time according to the starting base, previous colour and desired result. Apply evenly, then emulsify after processing and rinse thoroughly. Wear gloves and follow the allergy test instructions on the specific pack.

Application steps

• For standard shades, use a 1:1.5 ratio; for example, 50 ml of colour and 75 ml of the developer specified for this range.
• For first-time colouring, the professional protocol specifies application to the lengths for 15 minutes and completion within a total processing time of approximately 30 minutes.
• For regrowth colouring, allow approximately 30 minutes at the roots. Refresh the lengths for an additional 5–10 minutes according to the specific service.
• Emulsify, rinse thoroughly and continue post-service care, following the packaging instructions.

Technical information

• Brand: Emmebi Italia
• Range: Zer035 BeGreen
• Product: 9/17 very light icy blonde
• Product type: ammonia-free permanent hair colour
• Shade: 9/17 very light icy blonde
• Pack size: 100 ml
• EAN: 8057158891679

Product story

BeGreen is Emmebi Italia's colour system combining professional colour with a vegan formulation. The range contains no ammonia, PPD or resorcinol, and plant-derived ingredients play a role in its care concept. This approach to colouring considers pigment technology and cosmetic care together.

The range's conditioning ingredients include Tahitian monoi, evening primrose oil and carefully selected plant extracts. They complement the care aspect of the colour formula, while fine pigments provide the chosen shade's vibrancy. The cream texture helps work the product evenly through the hair during professional colouring.

Product development is also central to BeGreen: vegan ingredients, attention to raw materials and a considered colouring experience. Selecting a specific shade turns this concept into an individual result. The hairdresser adapts it to the starting base, desired tone and technical objective, following a clear professional sequence.

Frequently asked questions

Does the hair colour need developer?

Yes. Preparing the colour mixture requires a developer compatible with the range and specific shade. Follow the hair colour instructions for mixing.

Related products

After colouring, continue care with Emmebi Italia Pro Hair Purifying Shampoo Phase 1 and Sealing Mask Phase 2. Re-Balance Spray Phase 3 is available for detangling and finishing the care routine.