Styling lotions and sprays
- -20%
Joico JoiFull Shampoo for Lightweight Volume Volumizing, 1000 ml
067213
1-4
€51.12
€63.90
-20%
Tax included
Time left
Adds lightweight body to fine hair that quickly falls flat at the roots. Rice protein helps create a fuller appearance, while bamboo extract helps strengthen hair and enhance shine after washing.
Joico JoiFull Volumizing shampoo adds lightweight fullness to fine hair that quickly falls flat after washing. Its rich lather thoroughly cleanses, while proteins and botanical extracts help create a fuller appearance. The formula also adds instant shine and leaves strands supple.
Key benefits
- Gently cleanses fine hair
- Adds lightweight volume
- Enhances shine
- Contains rice protein and bamboo extract
Key ingredients
- Hydrolysed rice protein — Helps strengthen fine hair and give it more noticeable volume.
- Bamboo extract — This extract contains silicon compounds that help build volume and improve hair strength and shine.
- Lotus flower extract — Helps improve hair elasticity while maintaining movement and body.
How to use
Apply to wet hair, lather and rinse thoroughly.
Technical information
- Brand: Joico
- Range / product variant: JoiFull Volumizing
- Product type: volumising shampoo
- Suitable for: fine, flat hair
- Volume: 1000 ml
Product story
The shampoo is designed for fine hair that lacks volume. It creates a rich lather, cleanses and adds lightweight fullness. Follow with rinse-out JoiFull conditioner. JoiFull Volumizing Styler is a separate product for building volume during blow-drying.
Hydrolysed rice protein helps strengthen fine hair and build volume. Bamboo extract contains silicon compounds and helps improve volume, strength and shine. Lotus flower extract helps improve elasticity while maintaining movement and fullness.
Follow shampooing with JoiFull conditioner to detangle fine hair without weighing it down. Use Volumizing Styler to build volume during blow-drying. These products cover cleansing, rinse-out care and styling while maintaining fullness and movement in fine hair.
Related Joico products
- Joico JoiFull Volumizing Conditioner — for conditioning.
Frequently asked questions
Is shampoo alone enough for volume?
The shampoo adds lightweight fullness. For complete JoiFull care, the range also offers conditioner and heat-activated Volumizing Styler.
What size is available?
Pack size: 1000 ml.
How do I use this product?
Apply to wet hair, lather and rinse thoroughly.
Ingredients (INCI)
WATER/AQUA/EAU, SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, SODIUM C14-16 OLEFIN SULFONATE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, HYDROLYZED RICE PROTEIN, BAMBUSA VULGARIS STEM EXTRACT, ARGININE HCL, ROSA CANINA FRUIT OIL, NELUMBO NUCIFERA FLOWER EXTRACT, PHOSPHATIDYLCHOLINE, GLYCERIN, HYDROXYPROPYL CHITOSAN, SODIUM BENZOATE, TETRASODIUM GLUTAMATE DIACETATE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, COCOTRIMONIUM CHLORIDE, CITRIC ACID, POLYQUATERNIUM-47, SODIUM HYDROXIDE, PHENOXYETHANOL, BENZYL ALCOHOL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, LIMONENE, CITRONELLOL, FRAGRANCE/PARFUM.
- Volume
- 851- and more ml
- Properties
- For shine
Volumizing - Hair type/condition
- For thin hair
- Ingredients
- Keratin
- Collections
- JOIFULL
About Joico
Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.
Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.
What is Joico known for?
Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.
Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.
Joico product categories and collections
A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.
K-PAK and K-PAK Color Therapy
K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.
Defy Damage
Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.
Moisture Recovery and HydraSplash
Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.
Color Balance and Blonde Life
Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.
Who is Joico suitable for?
Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.
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