Creates a fuller blow-dried style without leaving hair sticky or stiff. Rice protein and bamboo extract add body, while the formula provides heat protection up to 232 °C and helps maintain shape in humid conditions.
Joico JoiFull Volumizing Styler creates fullness during blow-drying while keeping hair soft to the touch and free to move naturally. It helps maintain volume in humid conditions without the sticky or crunchy feel associated with some volumisers. The formula also provides heat protection up to 232 °C during styling.
Dispense 1–2 pumps into your palms, distribute evenly through hair and blow-dry to activate volume.
The styling product creates fuller hair while maintaining movement. Dispense 1–2 pumps into your palms and distribute evenly. Blow-drying activates volume. It helps protect the style against humidity and protects hair against heat up to 232 °C.
Hydrolysed rice protein helps strengthen fine hair and build volume. Bamboo extract contains silicon compounds and helps improve volume, strength and shine. Lotus flower extract helps improve elasticity while maintaining movement and fullness.
Wash hair with JoiFull shampoo and use the matching conditioner before styling. Work Volumizing Styler through evenly and activate with a hairdryer. Once hair is dry, Body Shake spray adds texture and fullness while allowing reshaping by hand.
Work 1–2 pumps evenly through hair and blow-dry; heat activates fullness and lift.
Pack size: 100 ml.
Dispense 1–2 pumps into your palms, distribute evenly through hair and blow-dry to activate volume.
WATER/AQUA/EAU, PVP, PROPYLENE GLYCOL, POLYQUATERNIUM-4, DIMETHICONE, PHENOXYETHANOL, POLYIMIDE-1, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, HYDROLYZED RICE PROTEIN, ARGININE HCL, NELUMBO NUCIFERA FLOWER EXTRACT, ROSA CANINA FRUIT OIL, BAMBUSA VULGARIS STEM EXTRACT, HYDROXYETHYLCELLULOSE, TRIMETHYLSILOXYAMODIMETHICONE, PHOSPHATIDYLCHOLINE, POLYSORBATE 20, CITRIC ACID, C11-15 PARETH-7, GLYCERIN, C12-16 PARETH-9, TRIDECETH-12, AMINOMETHYL PROPANOL, TETRASODIUM EDTA, PEG-4 LAURATE, IODOPROPYNYL BUTYLCARBAMATE, LIMONENE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, CITRAL, FRAGRANCE/PARFUM, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891).
Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.
Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.
Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.
Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.
A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.
K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.
Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.
Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.
Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.
Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.
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