Washes dry, thick and coarse hair while retaining moisture and adding smoothness. Jojoba oil helps soften coarse strands, while algae ingredients help moisturise hair and improve elasticity.
Joico Moisture Recovery shampoo cleanses dry, thick, coarse hair while helping retain essential moisture. It reduces roughness after washing and prepares hair for easier detangling. Jojoba oil and marine ingredients help create smoother, more supple strands with enhanced shine.
Apply to wet hair, lather and rinse thoroughly.
Moisture Recovery shampoo is designed for dry, thick, coarse hair. It cleanses without increasing dryness and helps maintain smoothness and elasticity. Follow with Moisture Recovery conditioner to detangle. The same range offers the rich Treatment Balm mask for very dry hair.
Jojoba oil helps nourish and soften dry, rough strands, making hair smoother and easier to detangle. Algae-derived ingredients help hydrate dry hair and improve softness and elasticity.
After washing, Moisture Recovery conditioner makes thick, dry hair easier to detangle. For richer softening care and frizz control, choose Treatment Balm mask. For finer hair, HydraSplash offers lighter hydration while maintaining fullness and movement after washing.
Moisture Recovery is designed for dry, thick, coarse hair, while HydraSplash offers lighter hydration for fine to medium hair.
Pack size: 1000 ml.
Apply to wet hair, lather and rinse thoroughly.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Propylene Glycol, Glycol Distearate, Sodium Methyl Cocoyl Taurate, Cocamide MEA, Sorbitol, Rosa Canina Fruit Oil, Arginine HCl, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Phosphatidylcholine, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Algin, Sea Water/Maris Aqua/Eau De Mer, Chlorella Vulgaris Extract, Sodium Cocoamphoacetate, Silicone Quaternium-16, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Undeceth-11, Sodium Citrate, Butyloctanol, Undeceth-5, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Stearyl Dihydroxypropyldimonium Oligosaccharides, Benzyl Alcohol, Sodium Gluconate, Sodium Benzoate, Phenoxyethanol, Iodopropynyl Butylcarbamate, Sodium Chloride, Sodium Hydroxide, Benzyl Benzoate, Limonene, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Blue 1 (CI 42090), Yellow 5 (CI 19140)
Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.
Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.
Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.
Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.
A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.
K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.
Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.
Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.
Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.
Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.
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