Intensively softens dry, thick and coarse hair, leaving it smoother and less frizzy. Jojoba oil and shea butter nourish, while algae ingredients help retain moisture while maintaining natural movement.
Joico Moisture Recovery Treatment Balm is designed for dry, thick, coarse hair that needs rich softening care. The mask helps reduce frizz and makes dense, rough strands smoother and more manageable. Intensive nourishment is complemented by shine and softness while maintaining natural movement.
Apply to clean, damp hair, leave on for up to 5 minutes and rinse.
Treatment Balm is designed for dry, coarse hair that needs rich hydration. It helps reduce frizz, adds softness and shine and improves manageability. Use the mask after washing and rinse after no more than 5 minutes. Cleanse with Moisture Recovery shampoo beforehand.
Jojoba oil helps nourish and soften dry, rough strands, making hair smoother and easier to detangle. Algae-derived ingredients help hydrate dry hair and improve softness and elasticity. Shea butter deeply nourishes and softens rough strands, helping retain moisture and reduce frizz.
Use the mask after Moisture Recovery shampoo and rinse thoroughly after the processing time. It provides richer care than regular conditioner. For fine hair that is weighed down by this formula, the same brand's HydraSplash range offers lighter hydration.
It is designed for dry, thick, coarse hair that needs richer hydration and softening care.
Pack size: 250 ml.
Apply to clean, damp hair, leave on for up to 5 minutes and rinse.
WATER/AQUA/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, FRAGRANCE/PARFUM, PHENOXYETHANOL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, ROSA CANINA FRUIT OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, OLEA EUROPAEA (OLIVE) FRUIT OIL, HYDROGENATED VEGETABLE OIL, ASTROCARYUM MURUMURU SEED BUTTER, HYDROLYZED ALGIN, SEA WATER/MARIS AQUA/EAU DE MER, CHLORELLA VULGARIS EXTRACT, PHOSPHATIDYLCHOLINE, AMINOPROPYL DIMETHICONE, GLUTAMIC ACID, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, PEG-90M, OCTYLDODECANOL, STEARTRIMONIUM CHLORIDE, PEG-6 METHYL ETHER DIMETHICONE, GLYCERIN, PROPYLENE GLYCOL, PEG-4 LAURATE, TETRASODIUM GLUTAMATE DIACETATE, ISOPROPYL ALCOHOL, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, CITRIC ACID, LIMONENE, BENZYL BENZOATE, ORANGE 4 (CI 15510), YELLOW 5 (CI 19140).
Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.
Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.
Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.
Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.
A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.
K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.
Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.
Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.
Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.
Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.
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