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KEUNE So Pure Polish sulphate- and silicone-free smoothing anti-frizz shampoo, 1000 ml

Name: KEUNE So Pure Polish sulphate- and silicone-free smoothing anti-frizz shampoo, 1000 ml
Brand: KEUNE
SKU: 23801
Price: 49.47 EUR
Availability: InStock

Reference 23801

In stock: 1-4

€49.47 €58.20 -15%

Tax included

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Start caring for smoother, shinier hair as you wash. Chia seed polysaccharides help smooth the hair surface and protect against humidity, reducing frizz and maintaining brilliant shine. Silicone-free formula.

KEUNE So Pure Polish shampoo gently cleanses and helps control frizz. Chia seed polysaccharides support smoothing care for radiance and humidity protection in a sulphate- and silicone-free formula.

Chia seed-derived polysaccharides help smooth the surface and maintain smoothness even in humid air. Betaine helps maintain moisture and softness for easier manageability. This helps reduce frizz, enhance shine and maintain softness.

Smoothing shampoo and key benefits

Chia seed polysaccharides
Smooths unruly hair
Adds shine
Sulphate- and silicone-free formula

Ingredients and care technologies

Chia seed extract.
Flaxseed extract.
Betaine.
Glycerin.

How to use

Apply to wet hair, gently lather and rinse thoroughly. Repeat if necessary.

Complementary KEUNE products

KEUNE So Pure Polish (smoothing conditioner) — for moisturising hair and maintaining smoothness.
KEUNE So Pure Polish (smoothing hair mask) — for intensive care of frizzy hair.

Technical information

Brand: KEUNE
Range or product: So Pure Polish
Product type: smoothing shampoo
Volume: 1000 ml
EAN: 8719281108269
Formula: Vegan formula; Sulphate-free; Silicone-free.

Frequently asked questions

How should I continue smoothing care?

Polish conditioner adds moisture after washing, while the mask is a richer option for unruly hair.

What are the benefits of So Pure Polish?

This product cleanses hair and reduces frizz.

How do I use So Pure Polish?

Apply to wet hair, gently lather and rinse thoroughly. Repeat if necessary.

Ingredients (INCI)

Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, PEG-40 Hydrogenated Castor Oil, Parfum (Fragrance), Decyl Glucoside, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Betaine, Macadamia Seed Oil Glycereth-8 Esters, Coco-Glucoside, Glyceryl Oleate, Sodium Benzoate, Hydroxyethylcellulose, Glyceryl Laurate, Citric Acid, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Isopropyl Myristate, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Benzyl Alcohol, Caprylic Acid, Xylitol, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Limonene, Linalool.

Volume: 851- and more ml
Properties: Smoothing (anti-frizz)
Hair type/condition: For unmanageable hair
Ingredients: 100% Vegan
Silicone-free
Sulfate-free (SLS-SLES)
Usage: Hair care
Collections: SO PURE

About Keune

Keune Haircosmetics is an independent, family-owned professional hair brand from the Netherlands. Its story began in Amsterdam in 1922, when Jan Keune and his life and business partner Cornelia began developing products for hair professionals. The professional hairdressing industry remains central to the brand's identity today.

Concept development, formulation, testing and production take place at Keune's headquarters in Soest, the Netherlands. The portfolio covers a broad range of professional hair products, from everyday care to styling and professional colour.

What is Keune known for?

Keune combines more than a century of professional hairdressing heritage with in-house product development and manufacturing. Its main collections include Keune Care, Keune Style, Keune Color, So Pure and 1922 by J.M. Keune.

Keune Care provides products for different hair and scalp needs, including dry, damaged, colour-treated, lightened, curly and fine hair. Shampoos, conditioners, masks and specialist treatments can be combined as part of a tailored haircare routine.

Keune Style focuses on preparation, texture, smoothness, volume and hold. The wider category of professional hair styling products includes sprays, creams, gels, waxes, pastes and other formats for different finishes and levels of hold.

Keune products

Keune Care and Keune Style

Keune Care includes shampoos, conditioners, masks and targeted treatments for different hair needs. Keune Style complements these routines with professional products developed for texture, volume, shine, control and finishing.

Keune Color, So Pure and 1922 by J.M. Keune

Keune Color is the brand's professional colouring portfolio. Customers and professionals looking for this type of product can also explore the broader category of professional permanent hair colours.

So Pure is a distinct Keune collection featuring vegan formulas and a refillable packaging system. 1922 by J.M. Keune focuses on men's grooming and includes haircare, hairstyling and beard-care products.

Who are Keune products suitable for?

Keune is particularly relevant to professional hairdressers and colourists. Its broad portfolio also covers a variety of haircare and styling needs, including dry, damaged, coloured, lightened, curly, fine and difficult-to-manage hair, as well as products developed for different scalp needs.