KEUNE So Pure Cool sulphate- and silicone-free purple shampoo to neutralise yellow tones, 1000 ml

Name: KEUNE So Pure Cool sulphate- and silicone-free purple shampoo to neutralise yellow tones, 1000 ml
Brand: KEUNE
SKU: 23813
Price: 58.2 EUR
Availability: InStock

Reference 23813

In stock: 1-4

€58.20

Tax included

Refresh cool tones in light-coloured hair while gently cleansing. Purple pigments neutralise unwanted yellow tones, while antioxidant-rich açaí extract helps protect colour against oxidation and fading, helping cool tones stay clear and bright.

KEUNE So Pure Cool purple shampoo cleanses light-coloured hair and corrects unwanted yellow tones.

Purple pigments neutralise unwanted yellow tones, helping maintain a cool appearance in blonde and grey hair. Açaí extract provides antioxidant care and helps protect colour against oxidation and fading. This both corrects tone and maintains colour clarity for longer.

Purple shampoo and key benefits

Purple pigments neutralise warm tones
Contains açaí extract
Helps protect colour against fading
Sulphate- and silicone-free formula

Ingredients and care technologies

Purple pigment Acid Violet 43 — helps neutralise unwanted warm and yellow tones.
Açaí extract — a So Pure Cool ingredient for protection against oxidation and colour fading.
Betaine.

How to use

Massage into wet hair, leave for approximately 1 minute for the pigments to work, then rinse thoroughly.

Complementary KEUNE products

KEUNE So Pure Cool (purple conditioner) — for caring for light-coloured hair and neutralising warm tones.
KEUNE Vital Nutrition (nourishing hair mask) — for intensive moisture and restorative care of dry hair.

Technical information

Brand: KEUNE
Range or product: So Pure Cool
Product type: purple shampoo
Volume: 1000 ml
EAN: 8719281108382
Formula: Vegan formula; Sulphate-free; Silicone-free.

Frequently asked questions

How can I complement toning shampoo?

So Pure Cool conditioner continues purple pigment care and helps restore softness after shampooing.

What are the benefits of So Pure Cool?

This product cleanses light-coloured hair and neutralises yellow tones.

How do I use So Pure Cool?

Massage into wet hair, leave for approximately 1 minute for the pigments to work, then rinse thoroughly.

Ingredients (INCI)

Aqua (Water), Polyglyceryl-3 Caprate/Caprylate/Succinate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Propylene Glycol, Acrylates/Palmeth-25 Acrylate Copolymer, Parfum (Fragrance), Sodium Chloride, Betaine, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Glyceryl Laurate, Acid Violet 43, Polyquaternium-7, Hydroxyethylcellulose, Isopropyl Myristate, Euterpe Oleracea Fruit Extract, Maltodextrin, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Limonene, Linalool.

Volume: 851- and more ml
Properties: For color endurance
For hair toning
Hair type/condition: For blond hair
Ingredients: 100% Vegan
Antioxidants
Silicone-free
Sulfate-free (SLS-SLES)
Usage: Hair care
Collections: SO PURE
Product type: Toning color Shampoos

About Keune

Keune Haircosmetics is an independent, family-owned professional hair brand from the Netherlands. Its story began in Amsterdam in 1922, when Jan Keune and his life and business partner Cornelia began developing products for hair professionals. The professional hairdressing industry remains central to the brand's identity today.

Concept development, formulation, testing and production take place at Keune's headquarters in Soest, the Netherlands. The portfolio covers a broad range of professional hair products, from everyday care to styling and professional colour.

What is Keune known for?

Keune combines more than a century of professional hairdressing heritage with in-house product development and manufacturing. Its main collections include Keune Care, Keune Style, Keune Color, So Pure and 1922 by J.M. Keune.

Keune Care provides products for different hair and scalp needs, including dry, damaged, colour-treated, lightened, curly and fine hair. Shampoos, conditioners, masks and specialist treatments can be combined as part of a tailored haircare routine.

Keune Style focuses on preparation, texture, smoothness, volume and hold. The wider category of professional hair styling products includes sprays, creams, gels, waxes, pastes and other formats for different finishes and levels of hold.

Keune products

Keune Care and Keune Style

Keune Care includes shampoos, conditioners, masks and targeted treatments for different hair needs. Keune Style complements these routines with professional products developed for texture, volume, shine, control and finishing.

Keune Color, So Pure and 1922 by J.M. Keune

Keune Color is the brand's professional colouring portfolio. Customers and professionals looking for this type of product can also explore the broader category of professional permanent hair colours.

So Pure is a distinct Keune collection featuring vegan formulas and a refillable packaging system. 1922 by J.M. Keune focuses on men's grooming and includes haircare, hairstyling and beard-care products.

Who are Keune products suitable for?

Keune is particularly relevant to professional hairdressers and colourists. Its broad portfolio also covers a variety of haircare and styling needs, including dry, damaged, coloured, lightened, curly, fine and difficult-to-manage hair, as well as products developed for different scalp needs.