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Emmebi Italia Gate Wash Ocean softening smoothing shampoo 30 Smoothie, 250 ml
30GATEOCE250
1-4
€16.00
€20.00
-20%
Tax included
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Makes washing unruly hair the first step towards a sleeker style. The smoothing, conditioning formula helps soften the lengths and improve manageability, making hair easier to prepare for styling after cleansing.
When lengths are frizzy and difficult to style after washing, cleansing should help prepare a smoother hair surface. The smoothing formula supports softness and manageability, making subsequent brush styling or use of another styling product easier. The shampoo suits a routine focused on controlling unruly hair.
Emmebi Italia Gate Wash Ocean 30 Smoothie Shampoo is designed for hair that tends to become frizzy and difficult to manage after washing. Smoothing care complements cleansing to make subsequent styling easier.
Smoothing shampoo: key features
- For cleansing hair
- For caring for unruly hair
- Helps create a smoother appearance
- The first step in daily care
Purpose and action
The shampoo helps prepare lengths for care and sleek styling. Its purpose is to cleanse while helping improve softness and manageability.
How to use
Wet the hair and scalp. Massage the shampoo in evenly, lather and rinse thoroughly with water.
Application steps
- Thoroughly wet the hair and scalp.
- Massage the shampoo in evenly and work into a lather.
- Rinse thoroughly with water. Follow with Gate Ocean 03 Smoothing Cream to prepare a sleek style.
Technical information
- Brand: Emmebi Italia
- Range: Gate Wash Ocean
- Product: 30 Smoothie Shampoo
- Product type: smoothing shampoo
- Pack size: 250 ml
- EAN: 8057158890795
Product story
Emmebi Italia's approach to hair cosmetics begins with the diversity of nature and individual character. The brand combines naturally derived active ingredients with cosmetic technology to give each collection its own purpose and identity. In this approach, well-groomed hair has no single universal form: it is a solution suited to each person's hair and desired look.
Research and collaboration with industry professionals play a role in product development. The different collections cover hair care, styling and professional technical services. They share the aim of combining a clear purpose with a pleasant user experience and a clearly defined place in the overall routine.
Visual identity is also part of this approach. Each range has its own personality, expressed through its packaging. Inspiration from nature, attention to individual beauty and ease of professional use form the context in which the products in this range were developed.
Frequently asked questions
Should shampoo be rinsed out after use?
Yes. After washing, rinse both the hair and scalp thoroughly with water.
Related products
Use Gate Ocean 03 Smoothing Cream after washing to create a sleek style. Gate Ocean 14 Eco Spray Strong hairspray is available to set the finished shape.
- Volume
- 151-400ml
- Properties
- Smoothing (anti-frizz)
Softening - Hair type/condition
- For unmanageable hair
- Usage
- Hair care
- Collections
- GATE
About Emmebi Italia
Founded in 1990 in the Bergamo area of Italy, Emmebi Italia grew from Adriano Vecchi and Fabio Ricci’s experience in the professional haircare industry. Scalp care was an early focus and remains an important part of the brand’s identity.
The wider portfolio covers cleansing, intensive conditioning, styling and technical products for professional salon treatments. Separate collections make it easier to select a routine for a particular purpose, whether that means softer lengths, more body or maintaining a cooler blonde shade.
What is Emmebi Italia known for?
The Inspired by Nature philosophy brings nature-inspired ingredients into professional haircare formulas. Depending on the collection, these include argan oil, botanical extracts, marine-derived ingredients or snail secretion extract. Ingredients and intended benefits vary between individual products, so the formula should guide your choice.
Emmebi Italia products and collections
Beauty Experience and Argania Sahara Secrets
Beauty Experience targets dry, fragile and damaged hair, with Helix Aspersa Muller snail secretion extract highlighted in the collection’s description. Argania Sahara Secrets focuses on moisture, softness and shine, with argan oil as a signature ingredient. When choosing hair masks, consider the thickness of your hair and the level of conditioning it needs.
Be Blonde Silver Shine
Designed for blonde, bleached and grey hair, this collection includes anti-yellow products with violet pigments to help neutralise unwanted warm tones. Selected formulas contain Plex and hyaluronic acid. Choose toning shampoos according to the shade you want to maintain and follow the product’s application instructions.
Natural Solution and Gate Ocean
Natural Solution offers cosmetic scalp-care programmes addressing dandruff, excess sebum and hair-loss concerns. Gate Ocean covers styling and finishing, with mousses, hairsprays, creams and other products for texture, volume or hold. Different formulas use different marine-derived ingredients.
Who are Emmebi Italia products for?
The range caters to hairdressers and customers building a targeted routine at home. Start with cleansing suited to the scalp, then choose conditioning for the lengths. Compare hair conditioners, masks and leave-in treatments by their application method, recommended treatment time and intended hair type. Choose styling products separately according to the finish and level of hold you want. This makes it easier to distinguish everyday care from occasional intensive treatments and products used to shape the finished hairstyle.
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