Helps maintain softness in dry hair and improve combability during washing. Argan, macadamia and cottonseed oils with olive butter support moisturising care. The balanced acidic pH helps maintain a smoother-looking cuticle.
Cleansing dry hair should also preserve softness so the lengths are easier to comb after washing. Argan, macadamia and cottonseed oils with olive butter complement the conditioning formula. The balanced acidic pH helps maintain a smoother-looking cuticle. Suitable for different hair types and for body washing.
Emmebi Italia Argania Sahara Secrets Shampoo cleanses while caring for dry, chemically treated and damaged hair. The conditioning formula helps maintain a smoother cuticle and improve combability. Suitable for different hair types and for body washing.
Argan oil, olive butter, macadamia oil and cottonseed oil support moisturising care. The formula also contains bamboo and linseed extracts and hydrolysed collagen to complement conditioning.
Wet the hair and scalp. Massage in the shampoo, lather and rinse thoroughly with water.
Argania Sahara Secrets centres on argan oil and its role in caring for dry, fragile and difficult-to-manage hair. Emmebi Italia uses this ingredient in a range combining cleansing, nourishment and a smoother appearance. The aim is hair that feels pleasant to touch and reflects light more evenly.
The collection's products have different roles. Shampoo starts the routine with cleansing, the mask adds more intensive care, oil enhances shine, and Hair Lifting focuses on cosmetic smoothing. This lets you choose the appropriate step according to hair condition and the desired style.
The Argania Sahara Secrets story connects naturally derived oils with professional care. The range's textures help continue hair care after salon visits. Softness, elasticity and a better-groomed appearance through the lengths are related sensations that define the collection and its approach to daily care.
Yes. After washing, rinse both the hair and scalp thoroughly with water.
Follow washing with Argania Sahara Secrets Mask. Use Argania Sahara Secrets Oil to enhance shine through the lengths.
AQUA (WATER), AMMONIUM LAURYL SULFATE, COCAMIDO PROPYL BETAINE, SODIUM CHLORIDE, PARFUM (FRAGRANCE), DIMETHYCONE – LAURETH 8 – SUCCINOGLYCAN, GUAR - HYDROXYPROPYL TRIMONIUM CHLORIDE, COCAMIDE DEA, BAMBUSA VULGARIS SAP EXTRACT, PROPYLENE GLYCOL, LINUM USITATISSIMUM SEED EXTRACT, SOY LECITHIN, PEG 75 LANOLIN, HYDROLYZED COLLAGEN, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, MAGNESIUM CHLORIDE, MAGNESIUM NITRATE, BENZYL ALCOHOL, PEG-7 GLYCERYL COCOATE, PEG-200 HYDROGENATED GLYCERYL PALMATE, CITRIC ACID, PERSEA GRATISSIMA (AVOCADO) OIL, GOSSYPIUM HERBACEUM (COTTON) SEED OIL, ARGANIA SPINOSA KERNEL OIL, MACADAMIA TERNIFOLIA SEED OIL, PRUNUS ARMENIACA (APRICOT) KERNEL OIL, RIBES NIGRUM (BLACK CURRANT) SEED OIL, OLEA EUROPAEA (OLIVE) FRUIT OIL, HYDROGENATED VEGETABLE OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, TOCOPHEROL, LINALOOL, LINALYL ACETATE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, VANILLIN
Founded in 1990 in the Bergamo area of Italy, Emmebi Italia grew from Adriano Vecchi and Fabio Ricci’s experience in the professional haircare industry. Scalp care was an early focus and remains an important part of the brand’s identity.
The wider portfolio covers cleansing, intensive conditioning, styling and technical products for professional salon treatments. Separate collections make it easier to select a routine for a particular purpose, whether that means softer lengths, more body or maintaining a cooler blonde shade.
The Inspired by Nature philosophy brings nature-inspired ingredients into professional haircare formulas. Depending on the collection, these include argan oil, botanical extracts, marine-derived ingredients or snail secretion extract. Ingredients and intended benefits vary between individual products, so the formula should guide your choice.
Beauty Experience targets dry, fragile and damaged hair, with Helix Aspersa Muller snail secretion extract highlighted in the collection’s description. Argania Sahara Secrets focuses on moisture, softness and shine, with argan oil as a signature ingredient. When choosing hair masks, consider the thickness of your hair and the level of conditioning it needs.
Designed for blonde, bleached and grey hair, this collection includes anti-yellow products with violet pigments to help neutralise unwanted warm tones. Selected formulas contain Plex and hyaluronic acid. Choose toning shampoos according to the shade you want to maintain and follow the product’s application instructions.
Natural Solution offers cosmetic scalp-care programmes addressing dandruff, excess sebum and hair-loss concerns. Gate Ocean covers styling and finishing, with mousses, hairsprays, creams and other products for texture, volume or hold. Different formulas use different marine-derived ingredients.
The range caters to hairdressers and customers building a targeted routine at home. Start with cleansing suited to the scalp, then choose conditioning for the lengths. Compare hair conditioners, masks and leave-in treatments by their application method, recommended treatment time and intended hair type. Choose styling products separately according to the finish and level of hold you want. This makes it easier to distinguish everyday care from occasional intensive treatments and products used to shape the finished hairstyle.
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