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Emmebi Italia Be Blonde Silver Shine yellow-neutralising shampoo with Plex Anti-Yellow, 250 ml

Name: Emmebi Italia Be Blonde Silver Shine yellow-neutralising shampoo with Plex Anti-Yellow, 250 ml
Brand: Emmebi Italia
SKU: BEBLOSHANTI2
Price: 20.8 EUR
Availability: InStock

Reference BEBLOSHANTI2

In stock: 1-4

€20.80 €26.00 -20%

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Cleanses while helping correct yellow tones in blonde, lightened and grey hair. Violet pigments refresh the tone's appearance, while Plex, hyaluronic acid and collagen add care. Suitable when a cooler, glossier blonde result is required.

Unwanted yellow tones can diminish the clarity of blonde, lightened and grey hair. Violet pigment supports correction, while Plex, hyaluronic acid and hydrolysed collagen add care. The shampoo combines cleansing with tonal refreshment, preparing hair for further conditioning.

Emmebi Italia Be Blonde Silver Shine Anti-Yellow Shampoo is designed for light hair developing unwanted yellow tones. It combines cleansing with violet-pigment correction to help maintain a cooler blonde or grey appearance.

Yellow-neutralising shampoo: key features

Violet pigments
For correcting yellow tones
Plex, hyaluronic acid and collagen
For blonde, lightened and grey hair

Ingredients and conditioning benefits

Hyaluronic acid and hydrolysed collagen complement the Plex conditioning complex. Acid Violet 43 helps neutralise yellow tones. Adapt the processing time to hair porosity and the correction required.

How to use

Wear gloves and distribute evenly through wet hair. Massage in, leave for 2 minutes and rinse thoroughly with water. Follow the packaging instructions for more intensive tonal correction.

Application steps

Wear gloves and distribute the shampoo evenly through wet hair.
Massage in and leave for 2 minutes.
Rinse thoroughly with water. Intended for use approximately once every two weeks, adapting more intensive correction to the packaging instructions.

Technical information

pH: 5.2.
Frequency of use: approximately once every two weeks.
Brand: Emmebi Italia
Range: Be Blonde Silver Shine
Product: Anti-Yellow Shampoo
Product type: yellow-neutralising shampoo
Pack size: 250 ml
EAN: 8057158891044

Product story

The Be Blonde collection is designed for creating professional blonde shades and caring for them afterwards. Emmebi Italia brings together lighteners, their dedicated developers and products to correct unwanted warm tones. Results begin with a carefully assessed technical service and continue with an appropriate care routine.

During lightening, technique, starting base and hair condition all matter. Maintaining the appearance of blonde, lightened and grey hair then requires tonal clarity and softness. The range treats these needs as complementary aspects of professional work.

The collection gives hairdressers a coordinated selection of products for different stages of creating blonde colour. The technical product establishes the base, while post-service care focuses on feel, combability and shine. The Be Blonde story therefore continues after lightening, with attention to maintaining the desired blonde appearance.

Frequently asked questions

Should shampoo be rinsed out after use?

Yes. After washing, rinse both the hair and scalp thoroughly with water.

Related products

Be Blonde Silver Shine Anti-Yellow Shampoo and Anti-Yellow Mask provide a coordinated routine for correcting yellow tones. Silver Shine Infusion Cream is available for additional care before heat styling.

Ingredients (INCI)

AQUA (WATER), SODIUM LAURETH SULFATE, SODIUM COCOAMPHOACETATE, DECYL GLUCOSIDE, COCAMIDOPROPYL BETAINE, CITRIC ACID, ACID VIOLET 43, PARFUM (FRAGRANCE), GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, TRIETHYLENE GLYCOL, BENZYL ALCOHOL, PROPYLENE GLYCOL, HYDROLYZED COLLAGEN, SODIUM CHLORIDE, PISUM SATIVUM (PEA) PEPTIDE, METHYLCHLOROISOTHIAZOLINONE M E T H Y L I S O T H I A Z O L I N O N E , MAGNESIUM CHLORIDE, MAGNESIUM NITRATE, GLYCERIN, SODIUM PCA, UREA, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, TREHALOSE, POLYQUATERNIUM - 51, SODIUM HYALURONATE.

Volume: 151-400ml
Properties: For hair toning
For shine
Toning color Shampoos
Hair type/condition: For blond hair
For colored and bleached hair
Ingredients: Collagen
Hyaluronic acid
Usage: Hair care
Collections: BE BLONDE
Product type: Toning color Shampoos

About Emmebi Italia

Founded in 1990 in the Bergamo area of Italy, Emmebi Italia grew from Adriano Vecchi and Fabio Ricci’s experience in the professional haircare industry. Scalp care was an early focus and remains an important part of the brand’s identity.

The wider portfolio covers cleansing, intensive conditioning, styling and technical products for professional salon treatments. Separate collections make it easier to select a routine for a particular purpose, whether that means softer lengths, more body or maintaining a cooler blonde shade.

What is Emmebi Italia known for?

The Inspired by Nature philosophy brings nature-inspired ingredients into professional haircare formulas. Depending on the collection, these include argan oil, botanical extracts, marine-derived ingredients or snail secretion extract. Ingredients and intended benefits vary between individual products, so the formula should guide your choice.

Emmebi Italia products and collections

Beauty Experience and Argania Sahara Secrets

Beauty Experience targets dry, fragile and damaged hair, with Helix Aspersa Muller snail secretion extract highlighted in the collection’s description. Argania Sahara Secrets focuses on moisture, softness and shine, with argan oil as a signature ingredient. When choosing hair masks, consider the thickness of your hair and the level of conditioning it needs.

Be Blonde Silver Shine

Designed for blonde, bleached and grey hair, this collection includes anti-yellow products with violet pigments to help neutralise unwanted warm tones. Selected formulas contain Plex and hyaluronic acid. Choose toning shampoos according to the shade you want to maintain and follow the product’s application instructions.

Natural Solution and Gate Ocean

Natural Solution offers cosmetic scalp-care programmes addressing dandruff, excess sebum and hair-loss concerns. Gate Ocean covers styling and finishing, with mousses, hairsprays, creams and other products for texture, volume or hold. Different formulas use different marine-derived ingredients.

Who are Emmebi Italia products for?

The range caters to hairdressers and customers building a targeted routine at home. Start with cleansing suited to the scalp, then choose conditioning for the lengths. Compare hair conditioners, masks and leave-in treatments by their application method, recommended treatment time and intended hair type. Choose styling products separately according to the finish and level of hold you want. This makes it easier to distinguish everyday care from occasional intensive treatments and products used to shape the finished hairstyle.