Wella Color Touch 7/19 Demi-Permanent Hair Colour, 60 ml

Wella Color Touch is an ammonia-free demi-permanent cream colour for refreshing faded colour, deepening the natural shade and toning after lightening. It adds shine and refines the shade, with results that fade gradually.

The range also offers soft grey blending with up to 50% coverage with the specified application method. Color Touch 1.9% or 4% emulsion allows the toning service to be tailored to colour balancing or greater colour intensity.

What needs does this product address?

• Refreshing faded colour in previously coloured hair and ends.
• Deepening natural colour and softly blending grey hair.
• Toning lightened hair to correct or enhance its tone.

How the formula works

The ammonia-free cream colour works with Color Touch emulsion at a 1:2 ratio. Use 1.9% emulsion for same-depth colouring, darkening and toning; 4% emulsion is intended for greater colour intensity and appropriate grey-blending services.

How to use

• Mix one part colour with two parts Color Touch 1.9% or 4% emulsion (1:2).
• Apply to towel-dried hair; for a more intense result in the selected service, the colour may be applied to dry hair.
• Standard development time without added heat is up to 20 minutes. For previously lightened hair, assess a 5–20-minute toning time according to hair structure and desired intensity.
• For root touch-ups, start at the regrowth. If the rest of the colour needs refreshing, work the colour through previously coloured areas for the final 5 minutes; rinse thoroughly afterwards.

For professional use. Before the service, follow the application and safety instructions on the packaging.

Technical information

• Brand: Wella
• Range: Color Touch
• Product type: demi-permanent hair colour
• Shade: 7/19
• Shade family: Rich Naturals
• Volume: 60 ml
• EAN / GTIN: 4068359103458
• Mixing ratio: 1:2 with Color Touch emulsion
• Standard development time: Up to 20 minutes without added heat

About the product

Color Touch allows regrowth and previously coloured hair to be treated differently. If the roots need permanent colour, the remaining hair can be refreshed with a demi-permanent colour that restores the faded shade and adds shine. This helps match root colour to previously coloured areas.

Choose post-lightening toning according to the base tone achieved. The same formula may develop differently on hair with different starting levels of lightness or porosity, so the stylist assesses intensity during development. Apply with an applicator bottle or a brush and bowl.

Mix one part colour with two parts emulsion. Standard development without heat is up to 20 minutes, while sensitised, previously lightened hair should be toned according to its condition. Gradual fading allows a different shade at the next visit, such as a warmer, cooler or more saturated tone.

Who is this product for?

For coloured hair with a faded tone, deepening natural colour and toning lightened hair. Consider Color Touch Plus if greater grey coverage is needed.

Related Wella products

• Wella Color Touch Emulsion 1.9% or 4% — activating emulsion selected according to the toning service.
• Wella Koleston Perfect — for permanent root colour; Color Touch can refresh previously coloured hair and match it to the roots.

Frequently asked questions

Is Color Touch ammonia-free?

Yes, the main Color Touch range is ammonia-free. Color Touch Plus is a separate low-ammonia range.

What is the mixing ratio?

One part colour to two parts Color Touch emulsion; 30 g of colour requires 60 g of emulsion.