Wella Color Touch Plus 66/07 Demi-Permanent Hair Colour, 60 ml

Name: Wella Color Touch Plus 66/07 Demi-Permanent Hair Colour, 60 ml
Brand: Wella Professionals
SKU: 81386802
Availability: InStock

Reference 81386802

In stock: 1-4

Pro only

Helps blend grey hair with the surrounding colour, providing up to 70% coverage with the specified application method. The low-ammonia demi-permanent formula adds vibrancy and fades gradually.

Wella Color Touch Plus is a demi-permanent cream colour for stronger grey blending and refreshing regrowth. Used according to the specified application method, it provides up to 70% grey coverage while retaining the gradual fading characteristic of demi-permanent colour.

The low-ammonia formula is designed for use with Color Touch Plus 4% emulsion. It suits situations where the softer coverage of the main Color Touch range is insufficient but a demi-permanent colour is preferred.

What needs does this product address?

Blending visible grey areas with the surrounding hair colour.
Toning regrowth with stronger coverage than the main range.
Refreshing colour with a result that fades gradually.

How the formula works

Color Touch Plus contains a small amount of ammonia. Activate it with the dedicated Plus 4% emulsion at a 1:2 ratio; standard Color Touch 1.9% emulsion is not intended for this formula.

Cetearyl alcohol is a consistency agent that helps maintain a creamy, evenly spreadable texture.

How to use

Mix one part colour with two parts Color Touch Plus 4% emulsion (1:2).
Apply to dry hair. For root touch-ups, treat regrowth first, then the remaining hair if the selected service requires it.
Development time without added heat is 20 minutes. Rinse thoroughly after the service.

For professional use. Before the service, follow the application and safety instructions on the packaging.

Technical information

Brand: Wella
Range: Color Touch Plus
Product type: demi-permanent hair colour
Shade: 66/07
Volume: 60 ml
EAN / GTIN: 4064666900698
Mixing ratio: 1:2 with Color Touch Plus 4% emulsion
Development time: 20 minutes without added heat

About the product

Choose Color Touch Plus when a toning service needs stronger grey coverage. Up to 70% coverage makes grey hair less noticeable while adding depth and retaining gradual fading. Shade selection takes account of both the natural base colour and the proportion of grey hair.

The application method differs from the main Color Touch range. Use Plus 4% emulsion, apply to dry hair and allow a standard 20-minute development time without added heat. For root touch-ups, treat the regrowth first.

Assess the intensity needed on previously coloured hair separately, as it may be lighter, darker or more porous than the regrowth. Rinse thoroughly after development. The Plus service allows grey coverage at the roots while refreshing previously coloured hair.

Who is this product for?

For visibly grey hair when up to 70% grey coverage is desired in a toning service. Use with Color Touch Plus 4% emulsion.

Related Wella products

Wella Color Touch Plus Emulsion 4% — emulsion for the Color Touch Plus colour formula.
Other Wella Color Touch Plus shades — for intermixing and achieving the desired tone.

Frequently asked questions

How does Plus differ from the main Color Touch range?

Plus offers up to 70% grey coverage and contains a small amount of ammonia; the main range is ammonia-free and designed for softer blending.

Can 1.9% emulsion be used?

Use Color Touch Plus 4% emulsion at a 1:2 ratio.

Ingredients (INCI)

Aqua/Water/Eau, Glyceryl Stearate SE, Laureth-2, Ethanolamine, Cetearyl Alcohol, Cocamide MEA, Sodium Laureth Sulfate, Glycol Distearate, Toluene-2,5-Diamine Sulfate, Sodium Sulfate, Oleic Acid, Trisodium Ethylenediamine Disuccinate, Resorcinol, Parfum/Fragrance, Ascorbic Acid, Sodium Lauryl Sulfate, Ammonia, 2-Methylresorcinol, Etidronic Acid, Polyquaternium-11, Sodium Sulfite, m-Aminophenol, 2-Amino-6-Chloro-4-Nitrophenol, Hexyl Cinnamal, 4-Amino-2-Hydroxytoluene, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Limonene, Benzyl Benzoate, 1-Naphthol, Citric Acid, Phenoxyethanol, Sodium Hydroxide, Caprylyl Glycol

Volume: 51-150ml
Properties: For shine
Usage: For coloring and perms
For professionals
Hair color shades: Browns/Beiges
Intensive Naturals
Collections: COLOR TOUCH
Product type: Toning hair colors

About Wella Professionals

Wella Professionals is a professional hair brand with roots in Germany. Its history began in 1880, when Franz Ströher established his business; the Wella name was registered in 1924. The brand's development is closely connected with hairdressing, professional colouring techniques and salon services.

Today, Wella Professionals offers professional hair colour, everyday care, intensive treatments and styling products. Its care ranges allow customers to continue their salon routine at home, selecting products according to their hair's condition and the result they want.

What is Wella Professionals known for?

Professional hair colouring is a central specialism. Koleston Perfect is a permanent hair colour range, while Color Touch and Illumina Color provide additional professional colouring options. The care portfolio is organised into ranges with different purposes, including damaged hair care, smoothing and colour maintenance.

ULTIMATE REPAIR uses AHA and Omega-9 for damaged hair care. ULTIMATE SMOOTH Miracle Oil Serum contains squalane and Omega-9 and is designed to leave hair looking smoother and shinier. These ingredients relate to specific products and ranges; check other formulas individually.

Wella Professionals products

Shampoos and conditioners for regular care

Suitable shampoos form the foundation of a routine. Consider scalp needs alongside hair texture, dryness and colouring. After washing, appropriate hair conditioners complement care and help tailor the routine to the needs of the lengths.

ULTIMATE REPAIR, ULTIMATE SMOOTH and ULTIMATE COLOR

ULTIMATE REPAIR is developed for damaged hair. ULTIMATE SMOOTH focuses on smoothing and nourishment, while ULTIMATE COLOR is designed for colour-treated hair. Choose a range by identifying your main concern, whether that is damage, frizz or colour maintenance.

For more intensive care, add suitable hair masks. Leave-in treatments, serums and oils offer further options. Follow each product's instructions for application order and quantity.

Professional hair colour and EIMI styling

The choice of a professional colour system depends on the intended shade, the starting condition of the hair and the colouring technique. EIMI includes mousses, hairsprays, gels and texturising products, with options for volume, hold, smoothness and definition.

Who are Wella Professionals products for?

The brand suits hairdressers and customers seeking professional haircare for a specific purpose. Individual ranges offer options for dry, damaged, coloured or unruly hair. Hair texture, product consistency and application amount also matter when choosing a routine.

Start with shampoo and conditioner, adding a mask or leave-in treatment when needed. Select professional hair colour with your hairdresser and follow the manufacturer's instructions.