For intensive professional bleaching, the blue powder provides up to 9 levels of lift and helps achieve a cleaner blonde result. The blue pigment helps visually neutralize unwanted warm undertones, making the product especially suitable for pronounced lightening techniques.
When strong lift and precise control of warm undertones are needed, the blue bleach lets the stylist create light shades with high lifting potential. The compact powder consistency makes it easier to prepare a homogeneous mixture and apply it precisely in different blonding techniques.
Bleaching is a technical service; its main value is controlled high-lift action. Always check the full ingredient list on the specific package, as professional bleach formulas and labelling may be updated.
Mix with KEZY Oxidizing Emulsion. For standard consistency the manufacturer recommends a 1:2 ratio, but the ratio may be adjusted to the selected technique. Apply to dry hair, checking the level of lift every 5 minutes; maximum processing time is up to 55 minutes. After the service, rinse thoroughly and shampoo the hair.
Use only with a compatible KEZY Oxidizing Emulsion, selecting oxidant strength according to hair diagnosis and the desired result. After lightening, Macadamia or Macadamia+ can be used to care for damaged or blonde hair, while Macadamia Anti-Yellow shampoo can help maintain control of unwanted yellow/orange tones.
KEZY Expertise is a professional technical product range focused on controlled salon work, clearly defined product functions and mutually compatible treatment steps. In this system, colouring, bleaching and perming products are not isolated products chosen at random — they complement one another so the stylist can select a process suited to the specific hair base and desired result.
The formulas use targeted conditioning complexes and supporting ingredients that help maintain hair elasticity, moisture, shine or structural comfort during technical services. This is especially important when the hair needs a visible transformation while still retaining a controlled, professional feel after the service.
The practical value lies in predictable application: the manufacturer specifies mixing ratios, processing time and compatible products. The range is therefore best used as a professional system, following the instructions for each product and choosing the appropriate KEZY supporting products.
Blue compact bleach for lightening up to 9 levels.
Mix with KEZY Oxidizing Emulsion according to the technique; 1:2 for standard consistency. Apply to dry hair, monitor lightening every 5 minutes, for a maximum of 55 minutes; rinse thoroughly and shampoo.
500 g.
Kezy is an Italian professional hair beauty brand built around Italian style, simplicity and practical solutions. The brand describes its products as 100% Made in Italy and offers everyday haircare alongside styling and technical products designed for professional services. Its streamlined approach is intended to make choosing and using professional hair products straightforward.
The Kezy portfolio addresses several specific hair needs, including dryness, damage, colour maintenance, lack of volume in fine hair, blonde hair tone management and scalp balance. Its product families provide clearly differentiated options for both salon professionals and consumers building a focused home haircare routine.
Kezy organises many of its ranges according to hair type and desired result. Coconut, formulated around coconut water, is designed for coloured and treated hair and aims to help maintain cosmetic colour intensity. Macadamia is based on macadamia oil and targets damaged and dull hair, while Macadamia + combines macadamia oil with hyaluronic acid for damaged hair requiring additional hydration and conditioning.
Avocado uses avocado oil and is intended for dry and dehydrated hair. Bamboo contains bamboo extract and has been developed for fine and thin hair requiring greater body and volume. The brand also offers the Scalp range for different scalp needs and the multifunctional * 18 in 1 spray mask.
Kezy haircare includes shampoos, conditioners, masks, sprays and leave-in treatments. Depending on the range, products are formulated for concerns such as colour maintenance, dryness, damage, lack of volume and unwanted warm tones in blonde hair.
For salon technical services, the Expertise range includes permanent colour cream, oxidising emulsions, bleaching powders and waving products. This places Kezy beyond everyday maintenance and into professional colouring and chemical service categories.
The Creativity collection focuses on styling. It includes hairsprays, volumising mousses, curl styling gel and modelling waxes with different finishes and levels of hold, providing options for volume, definition, texture and finishing.
Kezy is relevant to customers looking for professional haircare organised around clear hair needs and to hair professionals requiring care, styling and technical products. Its ranges cover dry, damaged, colour-treated, blonde, fine and thin hair as well as selected scalp concerns, allowing products to be chosen according to hair condition and the desired result.
You might also like
Grade Comments (0)