Italian DNA
Yellow is an Italian brand and embodies the spontaneity, joy of living and enthusiasm of Italy, the bel paese... in a friendly and casual style.
MoreStrong know-how
Yellow offers all the guarantees of ALFAPRARF Group: The No. 1 Italian group in professional cosmetics.
Natural ingredients
Each Yellow product is the result of advanced technology that uses the most precious natural ingredients from all over the world, providing targeted active ingredients for every need.
Smartness and effectiveness
A streamlined and immediate range of products and an education to offer everything hair stylists and clients need.
Excellent price-quality ratio
Yellow products meet all clients needs, guaranteeing maximum quality at extremely competitive prices.
Less
