Jessica Cosmetics is a professional nail care authority built on the belief that nails have their own biology—just like hair and skin—and deserve a personalised regimen for the healthiest, most beautiful outcome. Founded by Jessica Vartoughian and available worldwide in 60 countries, the brand is recognised for transforming nail services into a results-driven system that supports natural nail health while delivering impeccable, on-trend colour.
Jessica’s philosophy is simple: gorgeous colour starts with the right foundation. Every manicure begins with assessing what your nails need to flourish, then selecting the products that deliver the vital ingredients for strength, resilience, and shine. This approach helped set a high standard in professional salons and spas, and remains the core of the brand’s at-home routines: care first, colour second—so polish performs better and nails look healthier underneath.
At the centre of the system are prescriptive base coats and treatment products, enriched with nurturing botanicals, antioxidants, vitamins, and proteins—an integral part of an award-winning natural nail care concept designed to improve nails “at their core.” Because the brand treats nail care as individual, Jessica categorises nails into types—Dry, Brittle, Damaged, or Normal (often with concerns like peeling or breaking). For each nail type and problem, there is a proven solution aimed at building stronger, healthier natural nails. Treatments are designed to be used consistently for 6–8 weeks to maximise results while avoiding over-treating.
Jessica is also known for elevating nail education—because knowledge is the best tool in nail care. The brand’s goal is to help nail enthusiasts understand how to look after natural nails with confidence, combining expertise with innovation across treatment, colour, and spa-inspired care. That innovation shows in an extensive portfolio: over 200 “mouthwatering” Custom Colour shades that move from classic to catwalk, the fast-drying, high-shine Phēnom System, and the therapeutic Zenspa Pedicure range for complete hand and foot wellbeing.
The brand’s heritage is rooted in pioneering professional firsts. Jessica opened what is described as the first nails-only salon (a “Clinic”) and introduced the concept of “Nail Cultivists,” alongside innovations like heated mittens and booties to soften and smooth skin. She also invented the Natural Nail Transplant® procedure to invisibly repair breaks until nails grow out, and became known for creating her signature natural manicure—recognised today as the French Manicure.
For longer-wear lovers, Jessica’s timeline includes major system launches: Custom Colour (1978), a Natural Nail Cultivation System® built around nail analysis and solution-based treatments, Professional GELeration® Soak-Off Gel System (2010), and Phēnom Polish System (2014). More recently, the brand introduced BioPure (2022)—a bio-sourced natural nail polish system—continuing its commitment to innovation and modern manicure expectations.
From targeted base coats and nail treatments to statement shades and high-performance systems, Jessica Cosmetics brings together professional heritage and personalised care—so every manicure feels luxurious, looks flawless, and supports the natural nail over time.
Less
