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Joico Style & Finish Hair Gel for Firm Hold and Shine JoiGel Firm, 250 ml

Name: Joico Style & Finish Hair Gel for Firm Hold and Shine JoiGel Firm, 250 ml
Brand: JOICO
SKU: 067590
Price: 16.72 EUR
Availability: InStock

Reference 067590

In stock: 1-4

€16.72 €20.90 -20%

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Gives strands defined structure, firm hold and shine. VP/VA copolymer holds the desired shape, while moringa oil adds softness and keratin derivatives help strengthen hair.

Joico Style & Finish JoiGel Firm creates defined shape and strand structure with firm hold. The gel also adds shine and works on damp or dry hair. Styling polymers hold the desired shape, while moringa oil adds softness and shine.

Key benefits

Provides firm hold
Helps enhance texture
Adds shine
Helps define individual strands

Key ingredients

Styling polymers — Forms a coating that helps hold the desired style and define strand texture.
Moringa seed oil — This antioxidant-rich oil helps soften hair, add shine and support protection against environmental stressors.
Keratin derivatives — Helps strengthen damaged, fragile strands, making them more resistant to daily brushing and styling.

How to use

Spread a small amount between your palms, work into hair and shape as desired.

Technical information

Brand: Joico
Range / product variant: Style & Finish JoiGel Firm
Product type: strong-hold hair gel
Suitable for: creating shape and texture
Volume: 250 ml

Product story

JoiGel Firm is designed for styles that need defined shape and structure. Apply to damp or dry hair according to the desired result. Polymers create the gel texture and hold the style; the formula also contains keratin derivatives and moringa seed oil. Spread a small amount evenly between your palms and shape hair with your hands.

Styling polymers form a film that helps maintain the desired shape and define texture. Moringa seed oil contains antioxidants, adds softness and shine, and helps protect hair from environmental stressors. Keratin derivatives help strengthen damaged, fragile strands and improve their resistance to daily combing and styling.

Spread a small amount of gel evenly between your palms and work into hair, defining selected strands by hand. Use on damp or dry hair. If blow-drying first, Dream Blowout cream helps prepare hair and reduce frizz.

Related Joico products

Joico Dream Blowout — for preparing hair for blow-drying.
Joico Weekend Hair — for refreshing hair between washes.

Frequently asked questions

Can I use the gel on dry hair?

Yes. Work through damp or dry hair according to the shape and definition you want.

What size is available?

Pack size: 250 ml.

How do I use this product?

Spread a small amount between your palms, work into hair and shape as desired.

Ingredients (INCI)

Water/Aqua/Eau, VP/VA Copolymer, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Moringa Oleifera Seed Oil, Triethanolamine, Oleth-20, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, PEG-8 Dimethicone, Glyceryl Laurate, Tocopherol, Propylene Glycol, Tetrasodium EDTA, Citric Acid, Phenoxyethanol, Potassium Sorbate, Alpha-Isomethyl Ionone, Hydroxycitronellal, Limonene, Fragrance/Parfum.

Volume: 151-400ml
Properties: For hairstyle accents
For shine
Hold level: Strong (firm) hold
Ingredients: Keratin
Usage: For cutting and styling
Collections: STYLE & FINISH
Product type: Gels

About Joico

Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.

Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.

What is Joico known for?

Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.

Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.

Joico product categories and collections

A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.

K-PAK and K-PAK Color Therapy

K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.

Defy Damage

Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.

Moisture Recovery and HydraSplash

Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.

Color Balance and Blonde Life

Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.

Who is Joico suitable for?

Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.