Helps create a sleeker style and control frizz with a gradual cosmetic shape-memory effect. Argan oil supports nourishing care and enhances shine. Suitable for unruly hair when smoothing and a well-conditioned appearance are desired together.
Maintaining a smooth shape on unruly hair often depends on even preparation for drying. This argan-oil treatment combines cosmetic smoothing, enhanced shine and humidity protection. The gradual shape-memory effect supports blow-drying with a brush, helping achieve a sleeker result with less frizz.
Emmebi Italia Argania Sahara Secrets Hair Lifting is a cosmetic smoothing treatment for unruly, frizzy hair. It helps create a smoother style with a shape-memory effect and adds shine through the lengths.
Argan oil supports nourishing care. The smoothing formula is designed to gradually improve smoothness and reduce frizz, rather than replace shampooing.
Use to smooth hair before styling, following the Hair Lifting application instructions on the packaging.
Argania Sahara Secrets centres on argan oil and its role in caring for dry, fragile and difficult-to-manage hair. Emmebi Italia uses this ingredient in a range combining cleansing, nourishment and a smoother appearance. The aim is hair that feels pleasant to touch and reflects light more evenly.
The collection's products have different roles. Shampoo starts the routine with cleansing, the mask adds more intensive care, oil enhances shine, and Hair Lifting focuses on cosmetic smoothing. This lets you choose the appropriate step according to hair condition and the desired style.
The Argania Sahara Secrets story connects naturally derived oils with professional care. The range's textures help continue hair care after salon visits. Softness, elasticity and a better-groomed appearance through the lengths are related sensations that define the collection and its approach to daily care.
Use the product for its intended purpose and follow the instructions on the specific pack, taking account of your hair type and desired result.
For a coordinated routine, choose Argania Sahara Secrets Shampoo and Argania Sahara Secrets Mask according to hair condition.
AQUA [WATER], DIPROPYLENE GLYCOL, POLYSILICONE-29, BUTYLENE GLYCOL, PHENOXYETHANOL, PROPYLENE GLYCOL, PPG-26-BUTETH-26, PARFUM [FRAGRANCE], POTASSIUM SORBATE, SODIUM BENZOATE, PEG-40 HYDROGENATED CASTOR OIL, LACTIC ACID, HEXYL CINNAMAL, BENZYL SALICYLATE, LINALOOL, LIMONENE, ARGANIA SPINOSA KERNEL OIL, ALPHA-ISOMETHYL IONONE, COUMARIN, CITRONELLOL.
Founded in 1990 in the Bergamo area of Italy, Emmebi Italia grew from Adriano Vecchi and Fabio Ricci’s experience in the professional haircare industry. Scalp care was an early focus and remains an important part of the brand’s identity.
The wider portfolio covers cleansing, intensive conditioning, styling and technical products for professional salon treatments. Separate collections make it easier to select a routine for a particular purpose, whether that means softer lengths, more body or maintaining a cooler blonde shade.
The Inspired by Nature philosophy brings nature-inspired ingredients into professional haircare formulas. Depending on the collection, these include argan oil, botanical extracts, marine-derived ingredients or snail secretion extract. Ingredients and intended benefits vary between individual products, so the formula should guide your choice.
Beauty Experience targets dry, fragile and damaged hair, with Helix Aspersa Muller snail secretion extract highlighted in the collection’s description. Argania Sahara Secrets focuses on moisture, softness and shine, with argan oil as a signature ingredient. When choosing hair masks, consider the thickness of your hair and the level of conditioning it needs.
Designed for blonde, bleached and grey hair, this collection includes anti-yellow products with violet pigments to help neutralise unwanted warm tones. Selected formulas contain Plex and hyaluronic acid. Choose toning shampoos according to the shade you want to maintain and follow the product’s application instructions.
Natural Solution offers cosmetic scalp-care programmes addressing dandruff, excess sebum and hair-loss concerns. Gate Ocean covers styling and finishing, with mousses, hairsprays, creams and other products for texture, volume or hold. Different formulas use different marine-derived ingredients.
The range caters to hairdressers and customers building a targeted routine at home. Start with cleansing suited to the scalp, then choose conditioning for the lengths. Compare hair conditioners, masks and leave-in treatments by their application method, recommended treatment time and intended hair type. Choose styling products separately according to the finish and level of hold you want. This makes it easier to distinguish everyday care from occasional intensive treatments and products used to shape the finished hairstyle.
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