KEUNE Keratin Straight hair straightening kit Normal, 2 × 100 ml

Name: KEUNE Keratin Straight hair straightening kit Normal, 2 × 100 ml
Brand: KEUNE
SKU: 10069
Availability: InStock

Reference 10069

In stock: 1-4

Pro only

Choose longer-lasting smoothness and a straighter shape with a professional two-stage service. The Kera-glide complex helps condition the hair, keratin technology helps retain moisture, and neutralisation sets the result.

KEUNE Keratin Straight Normal is a two-stage straightening kit for natural hair and coloured hair in good condition. The straightening cream reshapes wavy or curly hair, while the neutralising cream sets the new straight shape.

Features and benefits

The kit contains straightening and neutralising creams.
The Kera-glide complex helps condition the hair during treatment.
Keratin technology helps maintain the hair's moisture.
The system is formaldehyde-free.

Ingredients and how they work

The Kera-glide complex and keratin technology complement the professional straightening system. The neutralising cream is used in the second stage to set the hair's new shape.

How to use

Perform a strand test to check suitability. Apply the straightening cream and follow the smoothing, rinsing and straightening sequence specified in this kit's instructions.

After straightening, use the kit's neutralising cream; it is essential for setting the new shape. Do not exceed the time stated in the kit's instructions.

Do not use on bleached, severely damaged hair or hair treated with henna and metallic-salt dyes.

Technical information

Brand: KEUNE
Range / product: Keratin Straight
Product type: hair straightening kit
Variant / shade: Normal
Volume / quantity: 2 × 100 ml

Product story

Keratin Straight is a reshaping system based on two connected stages. The straightening cream changes the structure of the hair bonds so the hair can be straightened, while the neutralising cream helps set the new shape. Neutralisation is therefore part of the service itself, rather than a separate conditioning treatment.

The system includes a Kera-glide complex and keratin technology designed to condition the hair and retain moisture during treatment. The Normal and Strong versions suit different hair textures. Normal is used on natural hair and coloured hair in good condition, while Strong is intended for thick, particularly resistant natural hair.

Before straightening, a strand test checks the hair's response and suitability. This system is not used on bleached, severely damaged hair or hair treated with henna and metallic-salt dyes. After the service, Care Keratin Smooth products can help maintain smoothness and provide everyday care.

Related KEUNE products

KEUNE Care Keratin Smooth – for smoothness and easier everyday styling after the service.

Frequently asked questions

Is the neutralising cream necessary?

Yes. It is the second stage of the service, used to set the hair's new shape.

Are Normal and Strong interchangeable?

No. Choose according to hair texture: Strong is for thick, particularly resistant natural hair.

Can the kit be used on bleached hair?

No. This system is not intended for bleached or severely damaged hair.

Volume: 151-400ml
Properties: Kits
Straightening
Hair type/condition: For curly hair
Ingredients: Keratin
Usage: For professionals
Kits

About Keune

Keune Haircosmetics is an independent, family-owned professional hair brand from the Netherlands. Its story began in Amsterdam in 1922, when Jan Keune and his life and business partner Cornelia began developing products for hair professionals. The professional hairdressing industry remains central to the brand's identity today.

Concept development, formulation, testing and production take place at Keune's headquarters in Soest, the Netherlands. The portfolio covers a broad range of professional hair products, from everyday care to styling and professional colour.

What is Keune known for?

Keune combines more than a century of professional hairdressing heritage with in-house product development and manufacturing. Its main collections include Keune Care, Keune Style, Keune Color, So Pure and 1922 by J.M. Keune.

Keune Care provides products for different hair and scalp needs, including dry, damaged, colour-treated, lightened, curly and fine hair. Shampoos, conditioners, masks and specialist treatments can be combined as part of a tailored haircare routine.

Keune Style focuses on preparation, texture, smoothness, volume and hold. The wider category of professional hair styling products includes sprays, creams, gels, waxes, pastes and other formats for different finishes and levels of hold.

Keune products

Keune Care and Keune Style

Keune Care includes shampoos, conditioners, masks and targeted treatments for different hair needs. Keune Style complements these routines with professional products developed for texture, volume, shine, control and finishing.

Keune Color, So Pure and 1922 by J.M. Keune

Keune Color is the brand's professional colouring portfolio. Customers and professionals looking for this type of product can also explore the broader category of professional permanent hair colours.

So Pure is a distinct Keune collection featuring vegan formulas and a refillable packaging system. 1922 by J.M. Keune focuses on men's grooming and includes haircare, hairstyling and beard-care products.

Who are Keune products suitable for?

Keune is particularly relevant to professional hairdressers and colourists. Its broad portfolio also covers a variety of haircare and styling needs, including dry, damaged, coloured, lightened, curly, fine and difficult-to-manage hair, as well as products developed for different scalp needs.