Imperity Impevita ammonia- and PPD-free hair colour with botanical oil complex 100, 100 ml

For a light result with a specific tone, Impevita 100 combines lightening with colour deposit. Choose this option according to the starting shade and desired lightness, using the special mixing ratio for high-lift shades.

A complex of olive, argan, sunflower and grape seed oils, together with castor oil, nourishes hair and helps protect it during chemical colouring. The ammonia- and PPD-free formula combines professional colouring with an oil-enriched conditioning composition.

For a light colour result, match the shade selection to the starting hair colour and intended procedure. Imperity Impevita 100 is a professional colour cream for lightening and colour development. Use with the appropriate strength of Impevita Creamy Activator.

Hair colour and key properties

• Shade in the blonde range: 100.
• Creamy texture for preparing a uniform mixture.
• Formula without ammonia or PPD.
• A 100 ml pack for professional colouring services.

Key ingredients and formula

Olive, argan, sunflower and grape seed oils, together with castor oil, complement the colour cream’s conditioning formula. Free from ammonia and PPD.

How to use

Preparing the lightening mixture

• Assess the starting hair shade and select 100 from the Impevita colour chart.
• In a non-metallic bowl, mix one part colour with two parts Impevita Creamy Activator at a ratio of 1:2.
• Apply using the specific lightening technique and follow the processing time specified for the procedure. Do not use the processing time for a colour refresh when carrying out a lightening procedure.

Finishing and aftercare

After thoroughly rinsing out the colour mixture, you may use Imperity After Color Acid Technique cuticle-sealing cream, pH 3.8. Distribute through the hair before shampooing, leave for 2 minutes and rinse. Then wash the hair with the pH 4.5 shampoo from the same range. This is a separate aftercare system that complements the colouring service.

Mix with Impevita Creamy Activator at a ratio of 1:2. Choose the developer strength and processing time according to the instructions for the specific lightening procedure and the starting hair condition.

Apply evenly using the chosen technique and rinse after processing. For professional use only; wear protective gloves.

Related Imperity products

• Imperity Impevita Creamy Activator — the developer for the corresponding colour system. Choose the strength according to the specific shade and intended technique.
• Imperity After Color Acid Technique cream, pH 3.8 — to seal the cuticle and condition hair after colouring or bleaching.
• Imperity After Color Acid Technique shampoo, pH 4.5 — acidic aftercare shampoo used after the cuticle-sealing cream at the end of the service.

Technical information

• Brand: Imperity
• Range: Impevita
• Product type: Hair colour
• Shade code: 100
• Volume: 100 ml
• Formula feature: Without ammonia or PPD

Product story

The Impevita colour range combines professional colour change with an oil-enriched formula. Its defining feature is a colour cream without ammonia or PPD. This approach lets hairdressers work within a complete colour system, choose a shade suited to the desired result and care for the hair throughout the service.

The conditioning ingredients are olive, argan, sunflower and grape seed oils, as well as castor oil. These oils form the conditioning part of the formula, complementing the colour pigments throughout the service. This combination reflects the Impevita approach: colour change is both a visual transformation and a carefully prepared professional service in which product compatibility matters.

Impevita Creamy Activator plays an important role in the range. The pigments dissolve when the colour cream is mixed with the activator, making even mixture preparation part of the application process. The chosen shade and 100 ml pack belong to this coordinated professional colouring system.

Frequently asked questions

Is a developer required?

Yes, this product is designed for use with Impevita Creamy Activator. Choose the ratio according to the specific shade and procedure instructions.

Is it intended for professional use?

Yes. Selecting the shade, developer, mixing ratio and processing time requires professional knowledge.

What is the pack volume?

The pack contains 100 ml of product.

Ingredients (INCI)

Aqua (Water), Cetearyl Alcohol, Ethanolamine, Laureth-3, Propylene Glycol, Ricinus Communis (Castor) Seed Oil, Cetoleth-5, Betaine, Cocamidopropyl Betaine, Polysorbate 80, Sorbitan Stearate, Oleyl Alcohol, Glycol Distearate, Stearic Acid, Palmitic Acid, Olea Europaea (Olive) Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Argania Spinosa Kernel Oil, Acrylates/Ceteth-20 Itaconate Copolymer, Pentasodium Pentetate, Copernicia Cerifera (Carnauba) Wax, Ceteareth-20, Hydrogenated Castor Oil, Tetrasodium Edta, Sodium Hydrosulfite, Sodium Sulfite, Ascorbic Acid, Sodium Lauryl Sulfate, Simethicone, 2-methylresorcinol, 2,4-diaminophenoxyethanol Hcl, P-aminophenol, Toluene-2,5-diamine Sulfate, Alpha-isomethyl Ionone, Parfum (Fragrance)