KEYRA permanent hair colour 12S with keratin, 100 ml

Name: KEYRA permanent hair colour 12S with keratin, 100 ml
Brand: KEYRA
SKU: 1590K
Availability: InStock

Reference 1590K

In stock: 1-4

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Lightens hair and creates shade 12S, complementing colouring with conditioning care. Hydrolysed keratin helps care for the hair fibre, while cetrimonium chloride adds softness and shine. The high-lift formula is designed for mixing with 40 Vol. developer at a 1:2 ratio.

High-lift shade 12S is designed for treatments combining lightening with the chosen colour result. Hydrolysed keratin cares for the hair fibre, while cetrimonium chloride provides conditioning, softness and shine. This shade family also has a specific mixing and processing instructions: mix with 40 Vol. developer at 1:2, with a processing time of up to 45 minutes.

Achieving a light blonde shade requires colour and developer suited to the treatment. KEYRA 12S is a high-lift hair colour in “ultra light blonde”, designed for professional use with KeyraOx. The cream formula with keratin complements the colour change with conditioning care.

High-lift hair colour: key features and benefits

Clearly identified shade 12S: ultra light blonde.
Cream formula for convenient professional mixing.
Keratin and conditioning ingredients help care for hair.
Adds shine and softness.

Key ingredients and formula features

Hydrolysed keratin helps care for the hair fibre during colouring.
Cetrimonium chloride (Cetrimonium Chloride) is a conditioning ingredient that helps add softness and shine.
The low-ammonia formula is designed for professional permanent colouring.

How to use

Mix with KeyraOx 40 Vol. developer at 1:2, for example 100 ml of colour with 200 ml of developer. Maximum processing time is 45 minutes. A hairdresser determines developer choice and suitability for the hair; follow pack instructions.

Step-by-step application

Mixing example: Mix 100 ml of colour with 200 ml of KeyraOx 40 Vol. developer. High-lift shades use a 1:2 ratio.
Selecting processing conditions: For shade 12S, allow a maximum of 45 minutes and follow the specific pack instructions. A hairdresser assesses developer suitability according to hair condition, grey coverage needs and desired lift.
Lengths and ends: During the last 10 minutes, work the colour through the mid-lengths and ends if the hairdresser considers it necessary for the specific treatment.
After-colour care: KEYRA pH Acid shampoo is designed for cleansing after colouring. Add a separate conditioner for softness and easier combing if needed.

Product details

Brand: KEYRA
Range: KEYRA Colors
Product type: High-lift hair colour
Shade: 12S — ultra light blonde
Volume: 100 ml
Use: Professional

Product story

Choosing a colour starts with a specific intention, and KEYRA 12S offers a defined option in this palette: ultra light blonde. It belongs to the high-lift shades, which expand the possibilities of blonde colouring.

KEYRA Colors combines colour with hair care. Keratin and conditioning ingredients in the range complement colouring with attention to softness and shine. This approach values both the chosen shade and the appearance of the hair surface after treatment.

In professional work, the palette is a creative tool in which each option has its place. Cream colours are used with a suitably chosen developer, following the purpose and instructions of the specific colouring treatment. Shade choice, starting hair condition and correct technique form one process focused on expressive, well-groomed hair.

Related KEYRA products

KEYRA KeyraOx 40 Vol. (12%) developer — the mixing ratio for high-lift shades is 1:2.
KEYRA pH Acid shampoo — for cleansing after colouring and neutralising alkaline treatment residues.
KEYRA Silken conditioner — moisturising care, easier combing and colour preservation after washing.

Frequently asked questions

What shade is KEYRA 12S?

Shade 12S is ultra light blonde.

Is developer included?

The product is a 100 ml tube of colour. A separate, suitably chosen developer is required for colouring.

Is the product intended for professional use?

Yes, it is intended for professional colouring treatments.

Volume: 51-150ml
Properties: For shine
Long lasting
Permanent hair colors
Softening
Whitening hair colors
Ingredients: Keratin
Usage: For coloring and perms
For professionals
Hair color shades: Super lighteners/Neutrals
Product type: Whitening hair colors

About Keyra

Keyra is a Spanish professional hair cosmetics brand specialising in colouring, care and styling products. Its range covers different stages of a salon service, from changing colour and lightening hair to cleansing, conditioning and securing the finished style. Alongside technical products, the brand offers products for everyday hair care.

The range comprises four main product lines: Keyra Colors, Keyra Hair Care, Keyra Hair Style and Keyra Beauty. They help you select products for a specific purpose, from a colour service to improving softness, smoothness and shine.

What is Keyra known for?

Keratin features in selected Keyra colouring and care products. Some care formulas also contain hyaluronic acid, flaxseed or plant oils. Each product has a particular purpose, so the condition of the hair and the desired result should guide your choice.

The range includes products for dry and damaged hair, easier detangling and frizz control. A dedicated shampoo for grey and white hair also helps neutralise unwanted yellow tones.

Keyra products

Keyra Colors: colouring and lightening

Keyra Colors includes permanent hair colour with keratin, KeyraOx cream developers and Keyradeco lightening powder. These products are designed for colouring and lightening services. Developer strength, mixing ratio and processing time should follow the product instructions and suit the planned service and the condition of the hair.

Champú PH Ácido is designed for washing coloured, bleached or highlighted hair after colouring or lightening. It gently cleanses and helps neutralise alkaline residues following chemical treatment, complementing care at the end of the service.

Keyra Hair Care: cleansing and conditioning

The care line includes shampoos for different hair needs. Total Repair contains hyaluronic acid and is designed for dry or damaged hair. Keratin Liss combines keratin and flaxseed to help improve softness and elasticity, ease combing and reduce frizz. Silver White is intended for grey and white hair to help reduce yellow tones.

For more intensive care after cleansing, choose suitable hair masks. The Keyra mask moisturises and nourishes dry or very dry hair while improving combability. Bi-Fase is a two-phase leave-in conditioner that helps detangle hair and reduce frizz.

Keyra Hair Style and Keyra Beauty

Keyra Hair Style includes an extra-strong-hold hairspray for securing the finished hairstyle. When choosing hairsprays, consider the level of hold and the shape you want to maintain. Keyra Beauty offers Diamond Oil with argan and camellia oils for nourishment, softness and shine.

Who are Keyra products for?

Keyra is relevant to hairdressers looking for colouring, care and styling products, as well as customers adapting their everyday routine to their hair’s needs. Choose products intended for dry, damaged, colour-treated or grey hair as appropriate. Colouring and lightening products should be used according to the manufacturer’s instructions.