KEZY Involve permanent hair colour ASH 0.11, 100 ml

Name: KEZY Involve permanent hair colour ASH 0.11, 100 ml
Brand: KEZY
SKU: 5K770011
Availability: InStock

Reference 5K770011

In stock: >10

Pro only

The professional cream colour helps achieve a rich, even and long-lasting shade with full grey coverage. Fruitbio Complex with camellia extract and yoghurt extract helps maintain hair elasticity, moisture and shine during colouring.

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Involve shade ASH 0.11 is designed for precise professional hair colouring where even pigment distribution and a clearly controlled shade result are important. The creamy consistency makes thorough application easier and allows the shade to be used on its own or in professionally created colour combinations according to the selected colouring technique.

Key benefits for hair

Intense, even and long-lasting colour result with a natural-looking finish.
The creamy texture makes mixing and even application easier during professional colouring.
Designed for full grey coverage when the manufacturer's procedure is followed.
Fruitbio Complex with camellia extract helps maintain hair-fibre elasticity, softness and shine.
The conditioning complex with yoghurt extract helps moisturize and manage the hair and reduce the risk of split ends.

Active ingredients and formula action

Fruitbio Complex: camellia extract complex that helps improve hair-fibre elasticity and maintain softness and shine.

Jogurta ekstrakts: conditioning and moisturizing complex with antioxidant and protective action; helps make hair softer, more flexible and manageable.

How to use the product?

Mix with KEZY Involve Oxidizing Emulsion. For standard colouring, the manufacturer specifies a 1:1.5 ratio; for Super Lightener shades, 1:2. Apply the mixture to dry hair. Processing time is up to 35 minutes for a standard service and up to 50 minutes when grey coverage is required. Rinse thoroughly after processing.

Select oxidant strength according to the desired technical result and professional colour diagnosis. Use colouring products with gloves and according to the safety instructions on the packaging.

Care routine and compatible products

The core system is Involve Color + Involve Oxidizing Emulsion. For a tone-on-tone or gentler semi-permanent result, the KEZY system includes Biphasic One and Biphasic Two, which should be used according to their individual instructions. After colouring, the Coconut range is particularly suitable for daily care of coloured hair and helps maintain colour intensity.

Technical information

Brand: KEZY
Range: Involve / Expertise
Produkta tips: Permanent oxidation cream hair colour
Shade: ASH 0.11
Tilpums: 100 ml
pH: 9,5–11,5
EAN / GTIN: 8027483779911
model: 5K770011

Product story

KEZY Expertise is a professional technical product range focused on controlled salon work, clearly defined product functions and mutually compatible treatment steps. In this system, colouring, bleaching and perming products are not isolated products chosen at random — they complement one another so the stylist can select a process suited to the specific hair base and desired result.

The formulas use targeted conditioning complexes and supporting ingredients that help maintain hair elasticity, moisture, shine or structural comfort during technical services. This is especially important when the hair needs a visible transformation while still retaining a controlled, professional feel after the service.

The practical value lies in predictable application: the manufacturer specifies mixing ratios, processing time and compatible products. The range is therefore best used as a professional system, following the instructions for each product and choosing the appropriate KEZY supporting products.

Who is the product suitable for?

For professional permanent hair colouring in the salon.
For achieving the selected shade ASH 0.11 within the Involve colour system.
For grey coverage when the manufacturer's procedure is followed.

Frequently asked questions

Kas ir KEZY Involve ASH 0.11?

It is a professional permanent oxidation cream hair colour in a 100 ml package.

What should Involve hair colour be mixed with?

With KEZY Involve oxidizing emulsion; the standard mixing ratio is 1:1.5.

How long should the colour be left on the hair?

Up to 35 minutes for standard colouring; up to 50 minutes for grey coverage.

Is the colour suitable for grey hair?

Yes. The Involve system is designed for full grey coverage when the directions for use are followed.

Volume: 51-150ml
Properties: Permanent hair colors
Ingredients: Coconut
Usage: For coloring and perms
For professionals
Hair color shades: Color Boosters
Collections: INVOLVE

About Kezy

Kezy is an Italian professional hair beauty brand built around Italian style, simplicity and practical solutions. The brand describes its products as 100% Made in Italy and offers everyday haircare alongside styling and technical products designed for professional services. Its streamlined approach is intended to make choosing and using professional hair products straightforward.

The Kezy portfolio addresses several specific hair needs, including dryness, damage, colour maintenance, lack of volume in fine hair, blonde hair tone management and scalp balance. Its product families provide clearly differentiated options for both salon professionals and consumers building a focused home haircare routine.

What is Kezy known for?

Kezy organises many of its ranges according to hair type and desired result. Coconut, formulated around coconut water, is designed for coloured and treated hair and aims to help maintain cosmetic colour intensity. Macadamia is based on macadamia oil and targets damaged and dull hair, while Macadamia + combines macadamia oil with hyaluronic acid for damaged hair requiring additional hydration and conditioning.

Avocado uses avocado oil and is intended for dry and dehydrated hair. Bamboo contains bamboo extract and has been developed for fine and thin hair requiring greater body and volume. The brand also offers the Scalp range for different scalp needs and the multifunctional * 18 in 1 spray mask.

Kezy products

Kezy haircare includes shampoos, conditioners, masks, sprays and leave-in treatments. Depending on the range, products are formulated for concerns such as colour maintenance, dryness, damage, lack of volume and unwanted warm tones in blonde hair.

Expertise and Creativity

For salon technical services, the Expertise range includes permanent colour cream, oxidising emulsions, bleaching powders and waving products. This places Kezy beyond everyday maintenance and into professional colouring and chemical service categories.

The Creativity collection focuses on styling. It includes hairsprays, volumising mousses, curl styling gel and modelling waxes with different finishes and levels of hold, providing options for volume, definition, texture and finishing.

Who are Kezy products suitable for?

Kezy is relevant to customers looking for professional haircare organised around clear hair needs and to hair professionals requiring care, styling and technical products. Its ranges cover dry, damaged, colour-treated, blonde, fine and thin hair as well as selected scalp concerns, allowing products to be chosen according to hair condition and the desired result.