ABSOLUK permanent hair colour with keratin 7.74, 100 ml

The cream formula combines long-lasting colour and intense shine with hair care during the colouring process itself. It allows individual colour mixtures and coverage tailored to the selected service; for grey coverage, a tonal shade is mixed with a suitable natural base.

Keratin and propylene glycol are combined in the Keraglycol complex: keratin helps maintain hair structure, while propylene glycol helps retain moisture during colouring. This combination helps keep hair soft and makes detangling easier after the service. Pure American pigment is used for colour stability and longevity. The formula has a low ammonia content.

Permanent hair colour and tonal options

Shade 7.74 (blonde with red and copper tones) complements the professional cream colour palette and can be combined with its other shades.

Product and applications

ABSOLUK Hair Color 7.74 is a professional permanent oxidative cream colour. The shade designation is 7.74 (blonde with red and copper tones). It is designed for a complete colouring service with an individually selected developer and the option of combining it with other shades from the same palette.

What does this product help with?

Tonal shades create the desired colour tone and allow the result to be tailored to each client. For grey coverage, they are combined with a suitable natural base; the mixture and developer are selected according to the percentage of grey hair and the desired result.

Key ingredients and how the formula works

• Keraglycol complex — a combination of keratin and propylene glycol to help maintain hair structure and moisture during colouring.
• Keratin is part of the conditioning system and helps maintain hair structure.
• Propylene glycol in the complex helps retain moisture; the formula helps keep hair soft and makes combing easier.
• Pure American pigment is selected for colour stability and longevity.

The conditioning action of Keraglycol helps preserve hair structure and reduce moisture loss during colouring. This makes hair easier to detangle after the service and helps retain its softness; the pigment creates the colour and helps maintain its longevity. These ingredient functions complement each other within one cream colour formula.

Key features

• Professional oxidative cream hair colour with keratin.
• Shade: 7.74 — blonde with red and copper tones.
• Volume: 100 ml.
• For use within the ABSOLUK colouring system.

How to use

Decide whether the service is intended for grey coverage, lightening, toning or refreshing faded colour through the lengths. Each of these services has its own colour-to-developer ratio, strength and processing time.

Application steps

• Select the shade and developer according to the starting hair colour, percentage of grey and desired result. When using tonal shades on grey hair, combine them with a suitable natural base.
• For standard grey coverage with a natural base, use a 1:1.5 ratio with 20 VOL (6%) or 30 VOL (9%) developer. For example, weigh 50 g of colour and 75 g of developer.
• Mix to a smooth consistency and apply with a brush. The approximate processing time for this service is 30–40 minutes; check coverage at 30 minutes.
• For resistant grey hair with a natural base, a 1:1 ratio and a processing time of 30–40 minutes may be used. Select the ratio according to the service.
• At the end of the processing time, emulsify with water and rinse thoroughly. Use Color Protect shampoo and mask afterwards to maintain colour intensity, shine and moisture.

Before use, read and follow the application and safety instructions on the product packaging. Carry out the specified sensitivity test. Wear protective gloves during the professional service.

Accurate measuring and thorough mixing

Weigh the colour and developer rather than estimating by eye. Use a colouring bowl and brush to mix both components to a smooth consistency. The colour quantity means the total weight of the selected colour mixture, including the natural base and any other shades used.

Mixing examples for specific services

• For up to two levels of lift: 50 g of the colour formula + 75 g of Oxidant Cream 20 VOL (6%), a 1:1.5 ratio; approximately 30 minutes.
• For up to three levels of lift: 50 g of the colour formula + 75 g of Oxidant Cream 30 VOL (9%), a 1:1.5 ratio; approximately 30 minutes. Assess the starting colour and hair condition separately.
• For toning: 50 g of colour + 100 g of Oxidant Cream 6 VOL (1.8%), a 1:2 ratio; approximately 5–20 minutes.
• For refreshing faded colour through the lengths and ends: 50 g of colour + 75 g of Oxidant Cream 6 VOL (1.8%), a 1:1.5 ratio; approximately 5–30 minutes. This is a separate service with a different formula from grey coverage.

Maintaining colour after the service

After colouring, Color Protect shampoo and mask help maintain colour intensity, shine and moisture in the hair. This care is intended both for the day of colouring and for ongoing use at home; follow the instructions for the relevant care product when choosing the amount and how long to leave it on.

Technical information

• Brand: ABSOLUK
• Range: Hair Color
• Product type: permanent hair colour
• Shade: 7.74
• Shade name: blonde with red and copper tones
• Volume: 100 ml
• Keratin: Yes
• EAN / GTIN: 8422037024378

Product story

The ABSOLUK colour palette is designed for professional work, where selecting a shade and tailoring the result to each client are equally important. Alongside natural bases, it includes tonal shades, high-lift shades, correctors and metallic options. This choice gives colourists room for individual colour ideas and a variety of colouring services.

The palette is based on pure American pigment, selected for colour stability and longevity. Cream colour shades can be mixed with one another, so the result is not limited to a single ready-made shade. Shade 7.74 (blonde with red and copper tones) complements the professional cream colour palette and can be combined with its other shades.

The colouring system is complemented by ABSOLUK Oxidant Cream, while different mixing ratios allow the process to be adapted to the intended service. Carefully matching the shade, developer and technique is essential. This hair colour with keratin, available in a 100 ml pack, fits into that professional approach, combining a specific shade choice with the freedom to create colour mixtures tailored to each client.

Recommended uses

• Colouring hair in the selected shade.
• Individual colour mixtures in the salon.
• Colouring with a suitably selected developer.

Related ABSOLUK products

• ABSOLUK Oxidant Cream — for preparing the colour mixture; select the strength according to the service.
• ABSOLUK Diagnostic Color Protect shampoo and mask — for cleansing and caring for coloured hair, helping maintain colour intensity, shine and moisture in the hair.
• ABSOLUK Diagnostic Black Violet shampoo and mask — for blonde or lightened hair when unwanted yellow tones need to be reduced.

Frequently asked questions

What shade is this hair colour?

This is shade 7.74 (blonde with red and copper tones).

Does the colour need a developer?

Yes. This is an oxidative cream colour, mixed with ABSOLUK Oxidant Cream.

How much product does the pack contain?

The pack contains 100 ml of hair colour.

Does the hair colour contain keratin?

Yes. This is a permanent hair colour with keratin.