- -25%
CHI Ionic Permanent Shine cream hair color 7CM dark chocolate mocha blonde 89 g
CHI9021
1-4
€11.99
€15.99
-25%
Tax included
Time left
This hair color offers ammonia-free permanent coloring suitable for gray coverage and root touch-ups. Hue Definition Technology and a silk cream base help achieve even pigment delivery, maintain moisture and give the hair pronounced shine.
Rich, even tone and pronounced shine are the foundation of a professional hair-color result. The ammonia-free CHI Ionic Permanent Shine system combines a silk cream base with Hue Definition Technology, helping support deep pigment penetration, maintain hair condition and deliver precise results for tone changes, gray coverage and root touch-ups.
Hair color: key benefits
- Professional ammonia-free permanent hair color with CHI ceramic technology and a silk/oil conditioning approach.
- Designed for level and tone changes, gray coverage, toning or color refreshment according to the chosen formula.
- The result depends on the selected shade, starting hair level, porosity and the strength of the CHI Developer used.
Key ingredients and technologies
In the CHI Ionic system, MEA is used instead of ammonia; CHI highlights ceramic technology to support pigment penetration, along with a conditioning complex of silk, olive oil and Brazil nut oil for color shine and moisture.
How to use the product?
For professional use only. For standard permanent coloring, CHI specifies a 1:1 mixing ratio with CHI Developer and approximately 30 minutes of processing time; for gray coverage or blending, up to 35 minutes. Before every coloring service, perform an allergy test at least 48 hours in advance and a strand test; wear gloves and divide the hair into four sections.
How to include it in your care or styling routine?
After coloring, rinse the hair thoroughly and choose CHI Royal Treatment Color Gloss Shampoo and Color Gloss Conditioner for aftercare. To maintain smoothness and shine between coloring services, CHI Royal Treatment Pearl Complex can be used through the lengths; add CHI Royal Treatment Royal Guard before heat styling.
Technical information
- Brand: CHI
- Product type: hair color
- Packaging: 89 g
- EAN / GTIN: 0633911865057
- Model: CHI9021
Product story
The CHI professional coloring system is designed so the colorist can precisely control level, tone, developer strength and processing time. Ionic Permanent Shine and related CHI color systems are ammonia-free; CHI uses MEA as the alkaline component and ceramic technology to support color-pigment penetration into the hair. Conditioning during coloring is also central to the system concept: CHI highlights silk and oil complexes that help maintain moisture and shine, along with post-service care using color-protecting shampoo, conditioner and leave-in serum. In professional work, the result does not depend only on the selected shade — the starting level, proportion of gray hair, porosity and desired lift must also be considered. The product should therefore be treated as part of a complete coloring formula rather than as a standalone color without the appropriate CHI developer and correct aftercare.
Frequently asked questions
Can the product be used at home?
This is a professional coloring-system product. A safe and predictable result requires the correct choice of shade, developer, mixing ratio and processing time, as well as an allergy test and strand test.
What has the greatest influence on the final color?
Starting hair level, natural pigment, amount of gray hair, porosity, selected shade, developer strength and processing time.
How should hair be cared for after coloring?
Choose a pH-balanced shampoo and conditioner suitable for color-treated hair, avoid unnecessarily hot water, and always use heat protection before heat styling.
- Properties
- Ammonia-free colors
For shine
Heat protection
Hydrating (moisturizing)
Permanent hair colors - Hair type/condition
- For colored and bleached hair
- Ingredients
- Aloe vera
Olive oil - Weight
- 0-100gr
- Usage
- Hair care
- Hair color shades
- Browns/Beiges
- Collections
- CHI IONIC
- Product type
- Permanent hair colors
About CHI
CHI is an American professional haircare and styling brand within Houston-based Farouk Systems. Farouk Systems was founded in 1986 by hairdresser Farouk Shami and developed around the needs of professional hairdressers, technical innovation and industry education.
Today CHI combines professional hair products, styling formulas and electrical styling tools. Its portfolio is designed to cover multiple stages of a hair routine, from cleansing and conditioning to treatment, heat protection, styling and finishing.
What is CHI known for?
CHI is particularly associated with ceramic technology in professional styling tools. Farouk Systems credits Farouk Shami with developing the first CHI Ceramic Hairstyling Iron. Ceramic technology continues to play an important role in the brand's styling-tool portfolio.
CHI Infra is one of the brand's established haircare systems. The range uses CHI 44 Ceramic and Cationic Hydration Interlink technology. CHI Infra Silk Infusion contains hydrolysed silk, wheat and soy proteins and is formulated to support softness, shine and manageability.
CHI products
The CHI haircare portfolio includes shampoos, conditioners, masks, oils, serums, leave-in treatments and heat-protection products. Different ranges address needs such as hydration, smoothing, shine, curl care, damaged-hair care, colour-treated hair and other hair-specific concerns.
Hair styling and heat protection
CHI haircare can be complemented with hair styling products for preparing, shaping, smoothing, texturising and finishing the hair. The wider CHI portfolio also includes straighteners, curling tools and other electrical styling appliances.
Who are CHI products suitable for?
CHI is relevant to professional hairdressers as well as customers looking for professional-quality haircare at home. Depending on the individual range, products can suit dry, damaged, colour-treated, curly or difficult-to-manage hair and routines focused on hydration, smoothing, shine, curl definition or thermal styling. Product selection should be based on hair type, desired result and the directions for the specific CHI product.
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