This shampoo helps achieve the desired result. Designed for fine hair to cleanse gently while increasing the feeling of fullness and volume. A protein complex with hydrolyzed silk, a keratin derivative and panthenol helps strengthen the hair and add movement and shine.
More fullness and movement without a heavy feel — CHI Magnified Volume care is designed for fine and flat hair that needs a visibly fuller appearance. A protein complex helps strengthen the hair fiber, while the care formula supports volume and shine while keeping the hair light and mobile.
The formula combines hydrolyzed silk, a keratin derivative, Sodium PCA, panthenol and components of CHI ceramic technology.
Wet the hair, apply shampoo to the palms and lather from the scalp to the ends. Rinse thoroughly; repeat if necessary.
After CHI Magnified Volume Shampoo, use Magnified Volume Conditioner. For styling and lasting volume, use Magnified Volume Finishing Hair Spray during or after drying; if extra-strong hold is needed, choose Magnified Volume XF Finishing Hair Spray.
Developed for fine hair to add more body, volume and visible fullness.
One product can perform its specific function, but a compatible shampoo, conditioner and targeted leave-in care product usually make it easier to build a more consistent routine without unnecessary product overlap.
Start with a small amount and adjust according to hair length, thickness and texture. Concentrated leave-in and styling products are best added gradually to avoid weighing the hair down.
Aqua/Water/Eau, Caprylyl Glycol, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, Sodium PCA, Fragrance (Parfum), Hydrolyzed Silk, Panthenol, Pentylene Glycol (Natural), Cocodimonium Hydroxypropyl Hydrolyzed Keratin, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Propanediol, Polyquaternium-10, Glycol Distearate, Hexylene Glycol, Polyquaternium-11, Steareth-4, Bis-Diisopropanolamino-PG-Propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Citric Acid, Ethylhexylglycerin, Butyloctanol, Polysorbate 20
CHI is an American professional haircare and styling brand within Houston-based Farouk Systems. Farouk Systems was founded in 1986 by hairdresser Farouk Shami and developed around the needs of professional hairdressers, technical innovation and industry education.
Today CHI combines professional hair products, styling formulas and electrical styling tools. Its portfolio is designed to cover multiple stages of a hair routine, from cleansing and conditioning to treatment, heat protection, styling and finishing.
CHI is particularly associated with ceramic technology in professional styling tools. Farouk Systems credits Farouk Shami with developing the first CHI Ceramic Hairstyling Iron. Ceramic technology continues to play an important role in the brand's styling-tool portfolio.
CHI Infra is one of the brand's established haircare systems. The range uses CHI 44 Ceramic and Cationic Hydration Interlink technology. CHI Infra Silk Infusion contains hydrolysed silk, wheat and soy proteins and is formulated to support softness, shine and manageability.
The CHI haircare portfolio includes shampoos, conditioners, masks, oils, serums, leave-in treatments and heat-protection products. Different ranges address needs such as hydration, smoothing, shine, curl care, damaged-hair care, colour-treated hair and other hair-specific concerns.
CHI haircare can be complemented with hair styling products for preparing, shaping, smoothing, texturising and finishing the hair. The wider CHI portfolio also includes straighteners, curling tools and other electrical styling appliances.
CHI is relevant to professional hairdressers as well as customers looking for professional-quality haircare at home. Depending on the individual range, products can suit dry, damaged, colour-treated, curly or difficult-to-manage hair and routines focused on hydration, smoothing, shine, curl definition or thermal styling. Product selection should be based on hair type, desired result and the directions for the specific CHI product.
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