Gently washes damaged hair, adding softness and shine. Keratin derivatives help strengthen fragile hair, while evening primrose oil nourishes and helps retain moisture for improved elasticity.
Joico K-PAK Reconstructing shampoo gently cleanses damaged hair with a rich lather and prepares it for restorative conditioning. Keratin derivatives help strengthen fragile strands, while nourishing ingredients maintain softness. Follow this cleansing step with a K-PAK conditioner or a more intensive treatment for damaged hair.
Apply to wet hair, lather and rinse thoroughly.
K-PAK shampoo cleanses damaged hair before conditioner or an intensive treatment. Follow this rich-lather shampoo with K-PAK Reconstructing conditioner. For a strengthening protein treatment, follow washing with Reconstructor; the range offers Intense Hydrator for very dry hair.
Keratin derivatives help strengthen damaged, fragile strands and improve their resistance to daily combing and styling. Omega-6 fatty acids in evening primrose oil nourish damaged hair and help restore softness. Guava extract contains antioxidants and lycopene to help protect hair against UV exposure.
After washing, Reconstructing conditioner helps detangle and reduce static. Deep Penetrating Reconstructor provides protein care for severely damaged hair prone to breakage. Intense Hydrator gives dry strands extra moisture and softness, especially after strengthening treatments.
Use K-PAK Reconstructing conditioner for everyday detangling; the range offers Deep Penetrating Reconstructor for severely damaged hair.
Pack size: 1000 ml.
Apply to wet hair, lather and rinse thoroughly.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamide MEA, Cocamidopropyl Betaine, PEG-3 Distearate, Disodium Laureth Sulfosuccinate, Hydrolyzed Keratin, Hydrolyzed Keratin PG-Propyl Methylsilanediol, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Aleurites Moluccanus Seed Oil, Psidium Guajava Fruit Extract, Aloe Barbadensis Leaf Juice, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Sodium Hyaluronate, Glycolipids, Sodium Cocoamphoacetate, Guar Hydroxypropyltrimonium Chloride, Propoxytetramethyl Piperidinyl Dimethicone, Citric Acid, Trisodium Sulfosuccinate, Sodium Cocoyl Glutamate, Cetrimonium Chloride, C11-15 Pareth-7, Trideceth-6, Glycerin, Benzophenone-4, Thioctic Acid, Butyl Methoxydibenzoylmethane, Allantoin, Sodium Ascorbyl Phosphate, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Phenoxyethanol, Benzyl Alcohol, Sodium Benzoate, Fragrance/Parfum.
Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.
Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.
Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.
Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.
A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.
K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.
Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.
Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.
Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.
Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.
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