Shampoo for blonde, bleached and highlighted hair that helps gently cleanse and improve hair shine. Açaí berry polyphenols with antioxidant properties complement care for lightened hair.
L'Oréal Professionnel Blondifier Gloss shampoo 1500 ml is part of a care range for blonde, bleached and highlighted hair with açaí berry extract and polyphenols, helping improve softness, smoothness and multidimensional shine.
Açaí berry extract is the range's signature active ingredient. Neutralising products additionally use violet dyes to optically correct warm/yellow nuances.
Care range for blonde, bleached and highlighted hair with açaí berry extract and polyphenols that help improve softness, smoothness and multidimensional shine.
Basic use: Apply to wet hair, massage evenly into a lather, then rinse thoroughly.
For this product: Use Blondifier Gloss on blonde and bleached hair when the goal is gentle cleansing and shine maintenance; after washing, follow with Blondifier conditioner or mask.
For blonde, bleached, lightened or grey hair that needs shine, softness and — in the case of neutralising products — a reduction in unwanted warm tones.
For blonde, bleached, lightened or grey hair that needs shine, softness and — in the case of neutralising products — a reduction in unwanted warm tones.
Use it according to the specific product directions and recommended sequence — after cleansing, as a leave-in product, or before or after styling. Adjust the amount to the hair length, thickness and needs.
L’Oréal Professionnel Paris is a professional hair brand whose origins date to Paris in 1909. Its history is linked to chemist Eugène Schueller, who developed hair colour and built the business around the needs of professional hairdressers. That relationship with salon professionals remains central to the brand today.
The portfolio spans professional haircare, colouring and styling products for salons, hairdressers and customers who want to maintain professional hair results at home.
Science, technical expertise and innovation have played a central role throughout the brand’s history. Its professional innovations range from early developments in hair colour to contemporary systems such as iNOA and Metal Detox, alongside advanced care and styling ranges.
Metal Detox uses Glicoamine technology developed to neutralise metal particles inside the hair fibre and reduce the unwanted effects associated with metals during colour, balayage and lightening services. Other ranges address needs including damaged or chemically treated hair, colour maintenance, blonde hair, curls and scalp care.
The range includes professional shampoos, conditioners, masks, serums, oils and leave-in care. The current SalonLine assortment can be explored on the L’Oréal Professionnel brand page.
Serie Expert brings together targeted routines for different hair needs. Metal Detox focuses on the effects of metal particles in hair, while other ranges provide specialised routines for damaged, coloured, blonde, curly or scalp-focused haircare.
The professional colour portfolio includes permanent and tone-on-tone colour systems, lightening products and related salon products. SalonLine also offers a dedicated category for permanent hair colours. For hold, texture, shape, volume and finish, customers can also explore professional hair styling products.
The range is relevant to professional hairstylists and salons as well as customers looking for targeted, salon-led haircare at home. Depending on the individual range, routines can be selected for damaged, coloured, bleached, curly or unruly hair, scalp needs, professional colour services and styling.
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