Joico Color Intensity Pink is a semi-permanent direct-dye hair colour for vibrant results or accent strands. It is ready to use without developer and does not lighten the starting base.
This shade requires at least a level 9 base for the selected tone to show clearly. Kukui nut oil helps soften and smooth the hair, while the Quadramine protein complex helps condition the hair. Shades within the range can be intermixed, and Clear Mixer reduces pigment intensity.
Semi-permanent hair colour and key features
- Recommended base — pre-lightened hair at level 9 or lighter.
- Ready-to-use direct-pigment formula without an oxidative developer.
- Processing time on clean, dry hair — 20 minutes.
Key ingredients and technologies
- Direct pigments provide the selected colour without developer.
- Kukui nut oil helps soften and smooth hair.
- Quadramine Complex is a protein complex that helps repair and protect the hair structure during colouring.
How to use
- Apply to clean, dry hair, leaving approximately 0.6 cm from the scalp. Do not add developer; wear gloves.
- Process for 20 minutes. Rinse thoroughly with cool water, rinsing each colour separately.
- Cleanse with K-PAK Color Therapy Shampoo. Follow with K-PAK Cuticle Sealer and K-PAK Hydrator. Do not mix this colour with shades from Joico's oxidative colour ranges.
Technical information
- Brand: Joico
- Range: Color Intensity
- Product type: semi-permanent hair colour
- Variant: Pink
- Volume: 118 ml
- Dye type: Direct pigments
- Developer: Not required
- Processing time: 20 minutes
About the range
Color Intensity uses concentrated direct pigments, so no developer is required. Magenta, Red and Indigo require a base of at least level seven; Pink, Yellow and Orchid require level nine, while Light Purple requires level ten. The starting lightness determines how clearly the selected tone will show.
Shades within the range can be intermixed, and Clear Mixer reduces pigment intensity. Kukui nut oil helps soften and smooth hair, while the Quadramine protein complex helps condition the hair during colouring.
Apply the colour to clean, dry hair and process for twenty minutes. When using several shades, rinse each colour separately with cool water. Do not mix Color Intensity with LumiShine, Vero K-PAK or Blonde Life oxidative colours; these are used at separate stages of the service.
Related Joico products
- Joico Blonde Life Lightening Powder — preparing the base when lightening is needed.
- Joico Color Intensity Clear Mixer — adjusting intensity within the range's formulas.
- Joico K-PAK Color Therapy Shampoo and K-PAK Hydrator — post-service cleansing and conditioning.
Frequently asked questions
Does the colour require developer?
No. Use Color Intensity without developer and do not mix it with Joico oxidative colours.
Will dark hair become lighter?
No. The visible result depends on the starting lightness; vibrant colour requires the light base specified for the shade.
- Volume
- 51-150ml
- Properties
- For hair toning
Hair protection - Hair type/condition
- For colored and bleached hair
- Ingredients
- Keratin
- Usage
- For coloring and perms
For professionals - Collections
- COLOR INTENSITY
- Product type
- Toning hair colors
About Joico
Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.
Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.
What is Joico known for?
Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.
Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.
Joico product categories and collections
A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.
K-PAK and K-PAK Color Therapy
K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.
Defy Damage
Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.
Moisture Recovery and HydraSplash
Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.
Color Balance and Blonde Life
Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.
Who is Joico suitable for?
Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.
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