Joico Blonde Life Demi Gloss hair toner 10N Self-Made Blonde, 60 ml

Name: Joico Blonde Life Demi Gloss hair toner 10N Self-Made Blonde, 60 ml
Brand: JOICO
SKU: 098572
Availability: InStock

Reference 098572

In stock: 1-4

Pro only

Refreshes pre-lightened colour, adds shine and helps correct unwanted warmth. Arginine in the ammonia-free formula helps protect hair during toning. Tamanu and monoi oils help retain softness and shine.

Joico Blonde Life Demi Gloss 10N Self-Made Blonde is an ammonia-free toner for pre-lightened or coloured blonde hair that needs renewed tone and shine. Demi Gloss refines dull blonde colour and adjusts unwanted warmth according to the selected shade.

Arginine helps protect hair during toning. Tamanu and monoi oils help retain moisture, softness and shine. Apply the liquid formula with an applicator bottle, mixing it with an equal amount of 5 Volume developer.

Hair toner and key features

Mixing ratio: 1:1.
Developer: Joico 5 Volume (1.5%).
Processing time: Up to 20 minutes.
Formula: Ammonia-free.

Key ingredients and technologies

Arginine helps strengthen and protect hair during the service.
Tamanu and monoi oils help retain moisture, softness and shine.

How to use

Pour Joico 5 Volume developer into the applicator bottle first, then add an equal amount of toner and mix thoroughly (1:1).
Apply to the hair being toned. Process for up to 20 minutes at room temperature or until the desired tone is achieved.
Rinse thoroughly, cleanse with Blonde Life Brightening Shampoo and use Brightening Masque according to its conditioning instructions.

Technical information

Brand: Joico
Range: Blonde Life Demi Gloss
Product type: hair toner
Variant: 10N Self-Made Blonde
Volume: 60 ml
Mixing ratio: 1:1
Developer: Joico 5 Volume (1.5%)
Processing time: Up to 20 minutes
Formula: Ammonia-free

About the range

Blonde Life Demi Gloss toners are designed to refine pre-lightened blonde hair. The palette combines natural blonde shades with violet and silver-blue tones; Clear adds shine without extra pigment and adjusts the intensity of the formula. Shades within the range can be intermixed.

The Demi Gloss formula is ammonia-free. Arginine helps protect hair during toning, while tamanu and monoi oils help retain softness and shine. The liquid formula can be applied with an applicator bottle to distribute the toner over the strands being treated.

Prepare the mixture with Joico 5 Volume developer at a one-to-one ratio. Process at room temperature for up to twenty minutes or until the desired tone is achieved. Rinse thoroughly, then use Blonde Life Brightening Shampoo and a conditioning product from the range to complete the toning service.

Related Joico products

Joico Blonde Life Coconut Oil Developer — developer for the specific lightening or toning service.
Joico Blonde Life Brightening Shampoo — cleansing after the service.
Joico Blonde Life Brightening Masque — post-service conditioning; leave on for 5 minutes and rinse.

Frequently asked questions

Is a developer required?

Yes. Mix with the appropriate Joico 5 Volume (1.5%) developer at a 1:1 ratio.

Can different shades in this range be mixed?

Yes. Shades within the same range can be mixed for a customised result. Quick Tone and Demi Gloss are separate systems.

Volume: 51-150ml
Properties: Ammonia-free colors
For hair toning
For shine
Hair protection
Hair type/condition: For blond hair
Ingredients: Ammonia-free
Usage: For coloring and perms
For professionals
Hair color shades: Naturals
Collections: BLONDE LIFE
Product type: Toning hair colors

About Joico

Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.

Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.

What is Joico known for?

Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.

Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.

Joico product categories and collections

A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.

K-PAK and K-PAK Color Therapy

K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.

Defy Damage

Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.

Moisture Recovery and HydraSplash

Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.

Color Balance and Blonde Life

Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.

Who is Joico suitable for?

Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.