List of products by brand ALTERNA

About Alterna Haircare

Founded in the United States in 1997, Alterna Haircare is a professional haircare brand with an approach inspired by skincare. Products are selected according to the condition of the hair and the concern being addressed. Developed alongside professional hairstylists, its care and styling products also suit routines at home.

The assortment covers cleansing, conditioning, intensive care and preparation for styling. This makes it possible to build a focused routine around hair texture and the desired result, whether that is softness, smoothness, volume or an improvement in the appearance of damage.

What is Alterna Haircare known for?

Caviar Anti-Aging is the brand’s signature collection, featuring a caviar-derived ingredient in its formulas. Dedicated ranges focus on moisture, damaged hair, volume and frizz control, making hair concerns a useful starting point when choosing products.

The Anti-Aging name relates to caring for the look and feel of hair. Practical considerations include dryness, breakage, roughness and flat-looking hair, together with the effects of regular colouring and heat styling.

Alterna Haircare products

Caviar Anti-Aging Replenishing Moisture

Replenishing Moisture is designed for dry hair. Its shampoo cleanses and hydrates, while the conditioner helps retain moisture and adds shine. When comparing shampoos, consider how dry the hair feels and how it responds after washing.

Replenishing Moisture CC Cream combines care and styling functions in a leave-in product. Replenishing Moisture Hair Oil offers an additional option for softness, shine and frizz control.

Caviar Anti-Aging Restructuring Bond Repair

Restructuring Bond Repair focuses on damaged hair. Products include an intensive mask, 3-In-1 Sealing Serum and Leave-In Heat Protection Spray. When choosing hair masks, check whether the formula should be rinsed out or left in, as the application method differs.

Caviar Anti-Aging Multiplying Volume and Smoothing Anti-Frizz

Multiplying Volume is intended for fine or flat-looking hair, with cleansing, conditioning and styling products that support a fuller appearance. Smoothing Anti-Frizz focuses on controlling frizz for a smoother finish.

Conditioning and styling

Hair conditioners complement the cleansing stage. Before using heated tools, choose a product with a stated heat-protection function, such as Universal Heat Styling Spray. Follow the individual directions to determine whether to apply it to damp or dry hair.

Who are Alterna Haircare products for?

Alterna suits hairstylists and customers seeking professional haircare at home. Choose moisture-focused care for dryness, damage-focused products for fragile lengths or volumising care for fine hair. For colour-treated hair, match the product description to the hair’s current condition and care requirements.