Make everyday hair washing a relaxing moment for yourself. Alterna My Hair. My Canvas. Me Time shampoo gently cleanses and moisturizes, helping hair become smoother, shinier and more manageable. The vegan formula with botanical caviar and water lily extract cares for hair, while the pleasant texture and fragrance make the washing ritual a pleasure in itself. A gentle start to a routine that values both how your hair looks and the time you take for yourself.
Everyday shampoo: key benefits
- Gently cleanses hair.
- Moisturizing care for every day.
- Helps improve smoothness and shine.
- Vegan formula with botanical caviar.
Key ingredients and their benefits
- Botanical caviar helps retain moisture and smooth the hair cuticle.
- Water lily extract helps add shine and makes styling easier.
- The vegan formula combines cleansing ingredients with glycerin.
How to use
Apply to wet hair, lather and massage into the scalp and hair. Rinse thoroughly.
Complementary Alterna products
- My Hair. My Canvas. Me Time Everyday Conditioner — moisturizing care after washing.
- My Hair. My Canvas. Easy Does It Air-Dry Balm — enhances natural texture as hair dries without a hairdryer.
Product details
- Brand: Alterna
- Range / product: My Hair. My Canvas. Me Time Everyday
- Product type: everyday shampoo
- Volume: 251 ml
- EAN / GTIN: 0873509029748
Product story
Me Time Everyday shampoo is designed for gentle daily cleansing. It combines cleansing with moisturizing care so that washing also supports smoothness and shine. The product fits a routine where ease of use and soft, smooth hair are important.
The vegan formula contains botanical caviar and water lily extract. These ingredients complement the shampoo's focus on more manageable, shinier hair. The Me Time Everyday range is designed for daily haircare, bringing together gentle cleansing, moisturizing care and an improved appearance.
Follow cleansing with Me Time conditioner. Both products focus on smoothness, shine and easier manageability, creating a straightforward care routine. The shampoo is the starting point, helping you achieve smoothness and softness from the washing stage onward.
Frequently asked questions
Is it designed for everyday care?
Yes. Me Time Everyday is a shampoo for daily haircare.
Is the shampoo vegan?
Yes. Its formula is vegan.
What can I use after shampooing?
You can use Me Time Everyday conditioner after shampooing.
Ingredients (INCI)
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine, Sodium Benzoate, Potassium Sorbate, Cocamide MIPA, PEG-200 Hydrogenated Glyceryl Palmate, PEG-7 Glyceryl Cocoate, Caulerpa Lentillifera Extract, Lilium Candidum Flower Extract, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Disodium EDTA, Butylene Glycol, Lactic Acid, Steareth-4, Fragrance (Parfum), Benzyl Benzoate, Benzyl Salicylate, Linalool, Citral, Geraniol, Limonene, Eugenol, Hexyl Cinnamal, Citronellol
- Volume
- 151-400ml
- Properties
- For shine
Hydrating (moisturizing)
Smoothing (anti-frizz) - Ingredients
- 100% Vegan
- Collections
- My Hair. My Canvas.
About Alterna Haircare
Founded in the United States in 1997, Alterna Haircare is a professional haircare brand with an approach inspired by skincare. Products are selected according to the condition of the hair and the concern being addressed. Developed alongside professional hairstylists, its care and styling products also suit routines at home.
The assortment covers cleansing, conditioning, intensive care and preparation for styling. This makes it possible to build a focused routine around hair texture and the desired result, whether that is softness, smoothness, volume or an improvement in the appearance of damage.
What is Alterna Haircare known for?
Caviar Anti-Aging is the brand’s signature collection, featuring a caviar-derived ingredient in its formulas. Dedicated ranges focus on moisture, damaged hair, volume and frizz control, making hair concerns a useful starting point when choosing products.
The Anti-Aging name relates to caring for the look and feel of hair. Practical considerations include dryness, breakage, roughness and flat-looking hair, together with the effects of regular colouring and heat styling.
Alterna Haircare products
Caviar Anti-Aging Replenishing Moisture
Replenishing Moisture is designed for dry hair. Its shampoo cleanses and hydrates, while the conditioner helps retain moisture and adds shine. When comparing shampoos, consider how dry the hair feels and how it responds after washing.
Replenishing Moisture CC Cream combines care and styling functions in a leave-in product. Replenishing Moisture Hair Oil offers an additional option for softness, shine and frizz control.
Caviar Anti-Aging Restructuring Bond Repair
Restructuring Bond Repair focuses on damaged hair. Products include an intensive mask, 3-In-1 Sealing Serum and Leave-In Heat Protection Spray. When choosing hair masks, check whether the formula should be rinsed out or left in, as the application method differs.
Caviar Anti-Aging Multiplying Volume and Smoothing Anti-Frizz
Multiplying Volume is intended for fine or flat-looking hair, with cleansing, conditioning and styling products that support a fuller appearance. Smoothing Anti-Frizz focuses on controlling frizz for a smoother finish.
Conditioning and styling
Hair conditioners complement the cleansing stage. Before using heated tools, choose a product with a stated heat-protection function, such as Universal Heat Styling Spray. Follow the individual directions to determine whether to apply it to damp or dry hair.
Who are Alterna Haircare products for?
Alterna suits hairstylists and customers seeking professional haircare at home. Choose moisture-focused care for dryness, damage-focused products for fragile lengths or volumising care for fine hair. For colour-treated hair, match the product description to the hair’s current condition and care requirements.
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