List of products by brand APRAISE

Apraise is a salon-professional lash and brow brand focused on tinting, preparation, and aftercare—built to help technicians deliver crisp definition, balanced tone, and repeatable results for every client. Established in 2014 and now used by salons in over 50 countries, the brand positions itself as a global specialist in lash and brow colour, pairing performance-led formulas with practical tools and clear education.

The Apraise tint portfolio is designed as a service-friendly colour wardrobe. Core shades cover dramatic blacks, blue-black depth, soft greys, and a spectrum of brow browns that can be used alone or blended to fine-tune warmth and intensity. In addition to its classic tint line, Apraise offers a dedicated Vegan Eyelash & Eyebrow Tint collection—ideal for professionals who want a vegan option without compromising saturation or longevity. The brand highlights a supersized 20ml tube format, created for busy treatment rooms where efficiency and waste reduction matter.

Care is woven into the colour story. Apraise describes its vegan tints as “Colour with Care,” formulated with hyaluronic acid to support hydration during the tinting process. Alongside vegan and cruelty-free positioning, the brand also notes that products are made in the UK, reinforcing quality control and consistent manufacturing standards.

Apraise is most powerful when used as a complete system. For prep, the range includes micellar eye make-up remover, cleansing lotions, petroleum jelly, protective eye sheets, aloe vera gel, stain remover, and dedicated tinting brushes—so artists can set up clean skin, protect surrounding areas, apply with precision, and finish with a tidy result. Developers are available in both liquid and cream formats, helping you choose the texture that best suits your technique, whether you prefer a thinner mix for speed or a creamy paste for controlled placement.

The brand’s “How To” content reflects a professional workflow rather than a marketing checklist. It outlines steps for brow tinting and lash tinting, including preparation, application, and development times (typically 5–10 minutes), plus guidance on patch testing 48 hours before treatment to support safe practice. It also provides mixing recommendations (for example, a measured amount of tint paired with a small number of developer drops) so newer technicians can build confidence while experienced artists maintain consistency across multiple staff members.

Beyond tinting, Apraise extends into maintenance and retail-friendly aftercare. The Lash & Brow Maintenance Collection includes items such as mapping paste for shaping and symmetry, foam cleanser and brow scrub for pre-service or home cleansing, and nourishing oils that help clients keep brows conditioned between appointments. For growth support, Apraise offers targeted serums. Its Miracle Growth Serum is presented as a deep-conditioning formula powered by a dual peptide complex, with added vitamin E and jojoba oil; the brand reports user-trial feedback after 30 days, including improvements in the appearance and condition of lashes for many participants. A separate Power Serum option is positioned for daily use at the lash and brow root to nourish weak or sparse areas.

What ties the range together is the brand’s intention: to make professional tinting predictable and premium. From the tube size and shade selection to the prep essentials, developers, and post-care, Apraise is designed for the realities of a treatment room—tight appointment slots, high expectations, and the need for reliable outcomes that photograph well and keep clients returning.

To make onboarding easy, Apraise bundles its essentials into Professional Starter Kits and larger Salon Starter Kits, including vegan kit options. This lets educators standardise classes and salons equip stations quickly. With category structure—tints, preparation, aftercare, and tools—the range scales from mobile artists to multi-chair studios.

For salons and independent artists, Apraise offers an adaptable system: simple enough for a straightforward tint, yet comprehensive enough for advanced brow artistry, lash definition services, and add-on retail that supports results at home.